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AMD guidance details the backwards and forwards compatibility of the AM2, AM2+ and AM3 sockets.  (Source: AMD)

AMD details its platform progression identically to Intel's "tick-tock" architecture roadmap.  (Source: AMD)
AMD announces its Spider Platform in what could be its biggest launch of all time

Tomorrow marks the launch of AMD's platform launch, codenamed Spider. The launch consists of three components: AMD Phenom processors, the ATI Radeon HD 3800 graphics processor and AMD 7-Series desktop chipsets.

The first new AMD desktop architecture in four years will debut with the Phenom 9500 and Phenom 9600. Both chips feature a 95-Watt thermal envelope and a shared 2MB L3 cache.

The AMD Phenom 9600 ships with a 2.3GHz operating frequency, while the Phenom 9500 features a slightly lower 2.2GHz clock. Both processors run on HyperTransport 3.0 and feature a total 2MB L2 cache; 512KB per core. The chips also come with an integrated DDR2 memory controller and support speeds up to the DDR2-1066 specification, which is still pending JEDEC approval. carries the Phenom 9600 at a retail price of $322.00 and the Phenom 9500 at $286.00.

AMD guidance originally stated that a 2.4GHz Phenom, dubbed the Phenom 9700, would also launch on November 19, however last minute roadmap updates indicate this chip will come in December instead.

These two Phenom processors are part of AMD's first-generation, 65nm Stars family. In the second-half of 2008 AMD will announce its second-generation Stars family, which will be a migration of the current K10 core to the 45nm node.

The second-gen Stars lineup consists of five variants, including quad-core Deneb, dual-core Propus, dual-core Regor and single-core Sargas. The second-generation Stars CPUs will also include an integrated DDR3 memory controller, a first for AMD.

AMD's Spider Platform launch also includes the official announcement of its ATI Radeon HD 3800 Series. The launch of the Spider platform will add two new video cards to AMD's lineup, the ATI Radeon HD 3870 and Radeon HD 3850. 

AMD's new Radeon series received overwhelmingly positive feedback during AMD's November 15 media event.  Newegg representatives tell DailyTech the company sold out all of its stock on the first day, but is quickly replenishing inventory.

To round off the launch of the platform, AMD also announced its 7-Series desktop chipsets. The AMD 790FX targets the ultra-enthusiast market segment, and corporate guidance sets the retail price of 790FX boards between $150-250. Several partners already announced boards supporting this new chipset earlier this year.

AMD designates the AMD 790X as its performance chipset, slotted just below the 790FX.  AMD guidance states this chipset will run the consumer between $99-150.  The mainstream AMD 770 chipset will not see store shelves for several months, but AMD claims this chip will round off the mainstream segment for AMD chipsets. 

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RE: codenamed Spider
By crystal clear on 11/20/2007 1:36:48 AM , Rating: 2
1) AMD urgently needs a marketing manager/VP to plan & execute high revenue earning products & marketing statergy.

2) AMD has to reform/restructore its marketing dept.

3) Three straight quaterly losses & three more quaterly loses to come is NOT acceptable for anybody.

Spider will not be the solution for AMD's problems right now.

The above quotes(posted much ealier by me) are reflected in an article in Ars technica

Launch troubles
The run-up to Phenom's actual launch today has been an enormous mess. Under normal circumstances, a company with a major product on the way is able to give concrete information regarding that product, its availability for review, and its specifications two to four weeks before the actual launch. In contrast, the information coming out of AMD the past four to six weeks regarding Phenom's launch has been simultaneously vague and subject to change. Originally, Phenom was supposed to debut at 2.6GHz with a 2.8GHz part in December. On November 1, AMD "confirmed" that it would launch Phenom at 2.2, 2.3, and 2.4 GHz, with a 2.6GHz part available before the end of 2007. In the 18 days since that presentation was given, AMD did an about face and decided that 2.3 GHz would be the fastest chip available at launch, with a 2.4GHz and a 2.6GHz part available in Q1. Accurate numbers are always better than paper launches, but this sort of thing should've been settled weeks ago.

Discussions on sampling were similarly vague. Yes, chips would be available for testing, at some point in the future, but no clear guidance was given on when, exactly, that might be.

With that said, however, there are significant reasons to be concerned about Phenom, AMD, and the company's future.

One way or the other, Phenom's competitive position must improve, and improve soon. If it doesn't, the ~$700 million dollar cash infusion the company received last week will do little more than buy the company some additional time.

This is what happens when a product launch is managed by somebody not fit to lead AMD in the first place & NO marketing manager to lead the launch.

"We don't know how to make a $500 computer that's not a piece of junk." -- Apple CEO Steve Jobs
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