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Blu-ray Disc Association claims foul-play over HD DVD attach rate data

Although Sony Corp.’s CEO Howard Stringer is calling the current high-definition format war as mostly a matter of prestige, heads of each respective side are still vehemently on the offensive.

The European HD DVD Promotional Group has revealed figures gathered by independent research firm GfK that show stronger software-to-hardware attach ratio compared to Blu-ray Disc. According to the data reported by Pocket-lint, European HD DVD player owners have already bought an average of 3.8 movies each, compared to 0.6 movies sold per Blu-ray player.

The findings also included a breakdown of attach rate according to country, each showing a positive attach rate in favor of HD DVD:
  • Spain: HD DVD owners have bought an average of 5.7 movies each (14 times the Blu-ray figure of 0.4 per player).
  • Italy: HD DVD owners have bought an average of 4.4 movies each (11 times the Blu-ray figure of 0.4 per player).
  • France: HD DVD owners have bought an average of 5 movies each (over 8 times the Blu-ray figure of 0.6 per player).
  • Benelux: HD DVD owners have bought an average of 2.9 movies each (over 7 times the 0.4 movies bought by Blu-ray owners)
  • Germany: HD DVD owners have bought an average of 2.9 movies each (which is over 4 times the 0.6 movies bought by Blu-ray owners)
  • UK: HD DVD owners have bought an average of 3.7 movies each (which is over 4 times the 0.8 movies bought by Blu-ray owners)
The release of such news has caught the ire of Blu-Ray Disc Association's European Chariman Frank Simonis. Speaking to Tech.co.uk Simonis called the HD DVD Promotional Group’s release a “gross misrepresentation of data.”

“The figures have been severely massaged and that is something you should just not do ... Honest to God, the Blu-ray Disc Association would never do this,” said Simonis. “We've seen so much rubbish come from the HD DVD Group it's unbelievable. When we supply numbers like this, we will always provide access to our source data so that reporters are able to double check the numbers.”

Simonis brings up the point that the HD DVD Promotional Group now includes PlayStation 3 sales in its calculations – something it did not do when announcing hardware sales numbers – skewing the software-to-hardware ratio downwards for Blu-ray Disc. The Blu-ray Disc association claims to have the larger hardware market share when including the PlayStation 3.

“Until now, they have refused to accept that the PS3 is a Blu-ray player because it made their numbers look better. But now it suits them they have included the PS3, which is funny in a way,” Simonis added. “Before the PS3 launched worldwide, BD movies were outselling HD DVD ones by 2-to-1 and now the PS3 is around, BD outsells HD DVD by 3-to1.”




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