Toshiba Moves 90,000 HD DVD Players During Weekend Sales Rush
November 7, 2007 10:33 AM
comment(s) - last by
HD DVD players get a sales lift thanks to sub-$100 pricing
The battle in the next generation high-definition DVD format war is far from over. HD DVD and Blu-ray have been
fighting it out in the market for roughly a year
neither side shows any signs of giving up the fight
In late October,
reported that Blu-ray disc sales
held a commanding lead over HD DVD
for the first nine months of 2007. Blu-ray outsold HD DVD by a 2-to-1 ratio racking up sales of 2.6 million units versus 1.4 million units for HD DVD.
Since the inception of both standards, a total of 3.01 million Blu-ray discs and 1.97 million HD DVD discs have been sold.
Toshiba, the main backer for HD DVD, decided to turn the tables a bit in order to swing the sales momentum back in its direction. One by one, retailers started dropping the price of the second generation Toshiba HD-A2 HD DVD player. Wal-Mart dropped the price of the player from $299.99 to
in late October. Circuit City and Amazon both followed suit
pricing the player at $197.99
On November 1,
brought you news of Wal-Mart's secret in-store sale which listed the price of the HD-A2 at an
unheard of $98.87
. Soon after, Best Buy countered by pricing the player at $99.99. Sales of the player were so furious at BestBuy.com that the stock was depleted leaving backorders to be fulfilled with the
third-generation HD-A3 at no additional charge
It appears that Toshiba efforts to drive down the price of entry for HD DVD paid off.
90,000 Toshiba HD DVD players were sold over the weekend
thanks to the price drops.
For comparison, Sony has sold 100,000 of its
$499 BDP-S300 set top player
since its introduction during the summer.
Despite the weekend surge in HD DVD player sales, Sony can still claim the largest install base with its Blu-ray hardware. Since its introduction in November 2006, Sony had shipped over
5.51 million PlayStation 3 consoles
-- each of which features a Blu-ray drive.
This article is over a month old, voting and posting comments is disabled
RE: The Break HD-DVD needed
11/9/2007 10:50:26 AM
"Star Wars and LOTR still haven't come out on any HD format. Do you think that if both of those went exclusive to blu-ray, lower player price would still prevail? "
Thats a nice hyothetical question... They are certainly going to be high volume no matter which they come out on, except for the fact that they are both several years old it would be a deciding factor, but most who want them already have them on DVD. Anyhow, what if they both came out out exclusively on HD-DVD? Moot point.
Actually after clicking on your username, I see clearly that you pretty much do almost nothing at AT/DT lately except push the virtues of Sony-PS/3 and Blue Ray.
Post when you have something else to say that isn't fanboyish. This argument is over.
RE: The Break HD-DVD needed
11/20/2007 4:30:15 PM
Of course amazon already lists LOR HD-DVD ;)
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