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Print 63 comment(s) - last by Locutus465.. on Nov 20 at 4:30 PM

HD DVD players get a sales lift thanks to sub-$100 pricing

The battle in the next generation high-definition DVD format war is far from over. HD DVD and Blu-ray have been fighting it out in the market for roughly a year and neither side shows any signs of giving up the fight.

In late October, DailyTech reported that Blu-ray disc sales held a commanding lead over HD DVD for the first nine months of 2007. Blu-ray outsold HD DVD by a 2-to-1 ratio racking up sales of 2.6 million units versus 1.4 million units for HD DVD.

Since the inception of both standards, a total of 3.01 million Blu-ray discs and 1.97 million HD DVD discs have been sold.

Toshiba, the main backer for HD DVD, decided to turn the tables a bit in order to swing the sales momentum back in its direction. One by one, retailers started dropping the price of the second generation Toshiba HD-A2 HD DVD player. Wal-Mart dropped the price of the player from $299.99 to $198 in late October. Circuit City and Amazon both followed suit pricing the player at $197.99.

On November 1, DailyTech brought you news of Wal-Mart's secret in-store sale which listed the price of the HD-A2 at an unheard of $98.87. Soon after, Best Buy countered by pricing the player at $99.99. Sales of the player were so furious at BestBuy.com that the stock was depleted leaving backorders to be fulfilled with the third-generation HD-A3 at no additional charge.

It appears that Toshiba efforts to drive down the price of entry for HD DVD paid off. Video Business reports that 90,000 Toshiba HD DVD players were sold over the weekend thanks to the price drops.

For comparison, Sony has sold 100,000 of its $499 BDP-S300 set top player since its introduction during the summer.

Despite the weekend surge in HD DVD player sales, Sony can still claim the largest install base with its Blu-ray hardware. Since its introduction in November 2006, Sony had shipped over 5.51 million PlayStation 3 consoles -- each of which features a Blu-ray drive.



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RE: The Break HD-DVD needed
By FITCamaro on 11/7/2007 4:00:19 PM , Rating: 2
Toshiba may be the only real seller of HD-DVD players but they are still outselling all the standalone Blu-ray players combined.

And it's pretty sad that Sony has only moved 5.5 million PS3s worldwide. Especially considering a good number of them have been bought primarily as a Blu-ray player. I know a lot of numbers say that people don't know about the Blu-ray player in the PS3, but thats America. Not the rest of the world.


RE: The Break HD-DVD needed
By BansheeX on 11/7/07, Rating: -1
RE: The Break HD-DVD needed
By retrospooty on 11/7/2007 9:04:09 PM , Rating: 4
and what is your point? numbers can be fudged, and/or misinterpreted? True, but a $100 HD-DVD player beats the hell out of a $400 BR player any day, its playing (mostly) the same movies at the same quality. That alone is enough to swing it in favor of HD-DVD.

As for your argument above, you did make some good points, but they are all out of context and you are completely missing the point on viper's post. BR is a perfect parallel to betamax, and the PS/3 will have little effect on the war, 99% of its buyers buy it for games, and in the end it will be standalone player sales that decide the war.

"What makes a format succeed is large volume sales for players at good prices. "

that point alone makes all of your points irrelevant.


RE: The Break HD-DVD needed
By BansheeX on 11/7/07, Rating: -1
RE: The Break HD-DVD needed
By retrospooty on 11/8/2007 10:21:03 AM , Rating: 3
Do you wonder why every post you make on this gets rated down to the minimum? Its because your points are all irrelevant and out of context.

And we are not talking about a person that doesnt enjoy films. Films can be enjoyed on any DVD player. We are talking about the next gen HD format and it is for people that want to enjoy high-def movies. People that want that are going to buy high def movie players when they are cheap (speaking by the masses, not the few early adopters). PS/3 did give BR an early bump, but it wont last, unless BR can match HD-DVD's low prices on the standalone players. end of story.


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