Toshiba Moves 90,000 HD DVD Players During Weekend Sales Rush
November 7, 2007 10:33 AM
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HD DVD players get a sales lift thanks to sub-$100 pricing
The battle in the next generation high-definition DVD format war is far from over. HD DVD and Blu-ray have been
fighting it out in the market for roughly a year
neither side shows any signs of giving up the fight
In late October,
reported that Blu-ray disc sales
held a commanding lead over HD DVD
for the first nine months of 2007. Blu-ray outsold HD DVD by a 2-to-1 ratio racking up sales of 2.6 million units versus 1.4 million units for HD DVD.
Since the inception of both standards, a total of 3.01 million Blu-ray discs and 1.97 million HD DVD discs have been sold.
Toshiba, the main backer for HD DVD, decided to turn the tables a bit in order to swing the sales momentum back in its direction. One by one, retailers started dropping the price of the second generation Toshiba HD-A2 HD DVD player. Wal-Mart dropped the price of the player from $299.99 to
in late October. Circuit City and Amazon both followed suit
pricing the player at $197.99
On November 1,
brought you news of Wal-Mart's secret in-store sale which listed the price of the HD-A2 at an
unheard of $98.87
. Soon after, Best Buy countered by pricing the player at $99.99. Sales of the player were so furious at BestBuy.com that the stock was depleted leaving backorders to be fulfilled with the
third-generation HD-A3 at no additional charge
It appears that Toshiba efforts to drive down the price of entry for HD DVD paid off.
90,000 Toshiba HD DVD players were sold over the weekend
thanks to the price drops.
For comparison, Sony has sold 100,000 of its
$499 BDP-S300 set top player
since its introduction during the summer.
Despite the weekend surge in HD DVD player sales, Sony can still claim the largest install base with its Blu-ray hardware. Since its introduction in November 2006, Sony had shipped over
5.51 million PlayStation 3 consoles
-- each of which features a Blu-ray drive.
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RE: What's really going to help them...
11/7/2007 11:10:02 AM
Should be clarified that the A3 was not at the $99 price point unless you are among the lucky few that got Back Order notices from best buy. We'd need to hear from someone that took best buy up on their offer, but I don't think that you got the 3 free movies in that case.
RE: What's really going to help them...
11/7/2007 11:17:44 AM
You didn't get 3 free movies, only 2 since that was the deal before they sold out. But that's still 7 movies for the Best Buy deal. Not to mention, EVERY HD-A3 comes with 2 movies inside of it allowing those who got the backorder upgrade to get 9 free movies. The player pays for itself ;-)
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