OpenWorld 2007 takes place in San Francisco from Nov. 11-15

Oracle's OpenWorld 2007 event in San Francisco next week will offer journalists and attendees access to a who's who list of leading companies working in the tech industry.

A brief look at the keynote lineup for the event reveals a lot of big names most of you should be familiar with -- most of the speakers are well respected within the industry. For those of you who are unable to attend but still want to view the keynotes, they should be available live and on demand through Oracle's web site.

Along with the keynotes and exhibit show floor, a number of hands-on labs and talk sessions will be taking place during the week.

I'll be meandering around the show floor next week, so please feel free to e-mail me if there is anything in particular you want me to pay attention to. Even though the show is going to surround Oracle and its products, brief chats can be directed towards other forms of technology.

Similar to the event last year, OpenWorld will close an entire block of Howard Street -- where the Moscone Center is located -- for nine days. Even though the three main halls of the Moscone Center are large, more than 45,000 expected attendees
will also be able to take refuge in a large tent that will be built tonight.

If you've ever been curious about what a large convention does for the city economy, San Francisco hopes to make in the neighborhood of $80 million directly stemming from OpenWorld.

"We don't know how to make a $500 computer that's not a piece of junk." -- Apple CEO Steve Jobs

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