80 Percent of American Adults Go Online
November 6, 2007 1:15 PM
More and more Americans hop on the web to get a little bit of Internet fix
A new Harris Poll reveals that
four out of five American adults are Internet connected
The poll was conducted between July and October of 2007 and surveyed 2,062 adults. Its findings were that 79 percent of these adults go online making estimates of America's total online body count at around 179 million adult users. In addition, the poll found that adults spend an average of 11 hours a week on the Internet -- some
regulars spend particularly more.
Regina Corso, director of the Harris Poll, sees the usage figure as a significant milestone. "We're up to almost 80 percent of adults who now are online, or are somehow gaining access to the Internet. That's a pretty impressive figure," she said.
Surprisingly, elderly are flocking online in increasing numbers. People over the age of 65 years old accounted for 9 percent of Internet usage in the poll, while they account for 16 percent of the population at large. It looks like the elderly
use more technology than just Wiis
Some groups stayed level between the percentage of Internet users in the particular group and the total percentage of the population in that particular group. For example, 13 percent of Internet users are Hispanic, while 13 percent of America's population is Hispanic.
Young adults, between 18 to 29 years old account for 22 percent of the U.S. population and 25 percent of the estimated Internet use.
Harris Poll started collecting information on Internet usage in 1995 – at that time; only 9 percent of adults went online. Since then usage has grown more than eight fold.
The new poll showed that in 2006 that 72 percent of adults went online at home, 37 percent went online at work and 31 percent went online elsewhere. "They are finding however possible to get online ... A third of the people who are online, that's how they're getting there – some alternate way," Poll director Corso said.
Corso hopes to begin analyzing what devices the population uses to get online and America approaches a fully Internet connected adult population.
Corso feels that we will soon reach nearly 100 percent usage noting the recent gains. She says, "We're getting closer. Every year it's getting more and more like the general population picture."
While the poll indicates overwhelming usage, it does not investigate what exactly people do online; from browsing news sites like
the Internet’s less savory backstreets
"A politician stumbles over himself... Then they pick it out. They edit it. He runs the clip, and then he makes a funny face, and the whole audience has a Pavlovian response." -- Joe Scarborough on John Stewart over Jim Cramer
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