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Google has just announced its much anticipated mobile phone OS named Android and its Open Handset Alliance. Domo arigato, Mr. Roboto.

Google rocked the mobile phone industry just hours ago when it announced the true face of its mobile phone efforts.  The operating system, named Android has been kept under tight wraps by Google, but DailyTech caught wind of it weeks ago.

Android OS, available in the second half of 2008, aims to provide a operating system, user interface and a broad array of mobile applications.  The OS is expected to directly compete with the market leading Symbian OS and Microsoft Corp.'s Windows Mobile "Photon", scheduled for release in 2008.

Software Development Kits for Android will be available in within days -- on November 12.  Early support for third parties is very refreshing, in contrast to smartphone rival Apple Inc. whose mobile version of OS X denies third parties support until February 2008, due to "security reasons."

The Google Software Development Kit (SDK) promises to provide third party applications with robust tools and equal access to all the same capabilities that Google's first party applications enjoy.  Programmers can add capabilities based on the users contacts, calendar, or geographic location. 

Mashups, according to Google, are a must.

The OS also has some powerful industry support.  Thirty-four companies have formed the "Open Handset Alliance," which worked with Google to develop the OS and will continue to aid it is growth and release.  The alliance, of which Google is the founding member, features such communication giants as T-Mobile, HTC, Qualcomm and Motorola.

American carriers can look forward to Android accelerating development of new mobile services and also aiding hardware development by adding a foundation for wireless communication.

"Google has been an established partner for T-Mobile’s groundbreaking approach to bring the mobile open Internet to the mass market. We see the Android platform as an exciting opportunity to launch robust wireless Internet and Web 2.0 services for T-Mobile customers in the US and Europe in 2008," said René Obermann, Chief Executive Officer, Deutsche Telekom, parent company of T-Mobile.

Google's CEO Eric Schmidt also raved about the move, saying, "Today's announcement is more ambitious than any single 'Google Phone' that the press has been speculating about over the past few weeks. Our vision is that the powerful platform we're unveiling will power thousands of different phone models."

While Schmidt attempts to downplay the significance of a Google Phone, the fact that the company anticipated forking over $4.6 billion for the 700 MHz wireless spectrum already confirms some kind of device is in the works.

Google Maps and GMail are currently available on many phones, and will be among the Google first party applications provided by Google.

The news follows a flurry of recent activity from Google.  Recently Google's wildly popular free email service, achieved premier status by implementing IMAP support, and Google also recently announced that it will soon be rolling out second iteration of GMail, dubbed "GMail 2.0".

As Google launches its OS into the mobile phone market, many may speculate how long it will be before the media giant decides to go for the jugular and take on Microsoft's Windows OS in the personal computer OS market.  After all Google has everything else -- news, a trans-Pacific digital lines project, a $30 million dollar moon project, videos, and a partnership with -- so why not a desktop OS?

A mobile phone OS seems to indicate Google phones are all but confirmed at this point.  However instead of a monolithic approach as with the Apple iPhone, impending Google ubiquity will likely come, at least at first, via third-party support.

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Good time to buy?
By jodhas on 11/5/2007 1:18:36 PM , Rating: 2
So at $700 a share, is it still a good time to buy their stocks?

RE: Good time to buy?
By KristopherKubicki on 11/5/2007 1:21:02 PM , Rating: 1
You're almost better off getting into a fund that holds Google, as it's extremely cost prohibitive to get into even shares.

RE: Good time to buy?
By zpdixon on 11/5/2007 2:24:46 PM , Rating: 1
Why is it cost-prohibitive to invest into Google shares ? Say you want to invest $1400. Whethere you buy 2 shares at $700 each, or 200 shares at $7 each, it's the same amount of money.

RE: Good time to buy?
By themadmilkman on 11/5/2007 2:30:57 PM , Rating: 2
Good luck trying to buy just 2 shares...

RE: Good time to buy?
By zpdixon on 11/5/2007 3:05:03 PM , Rating: 2
Why is this not possible ?

RE: Good time to buy?
By euclidean on 11/5/2007 3:25:27 PM , Rating: 2
Good luck trying to buy just 2 shares...

I did, @300/share a couple years back. Then I bought 15 more shares a little later @325/ share. It's a nice tiny investment, and even though I have more in other places, google is what started me into investing into stock. <3 Google.

RE: Good time to buy?
By Ringold on 11/5/2007 10:31:57 PM , Rating: 2
If anybody had trouble getting shares at $700.. the price.. wouldn't be $700!

Liquidity. Demand, supply. It's glorious, isn't it? ;)

I don't know if I should add to my position at this point, but I do know that it moving up in a day like today with such vicious trading action makes me confident in holding what I've already got.

Price per share, anyway, is meaningless. P/E, PEG, and so forth, those are the only things that matter.

RE: Good time to buy?
By Terberculosis on 11/6/2007 9:11:12 AM , Rating: 2
Am I the only one who thinks that a 30% + growth in less than 60 days is not really a sustainable increase? especially considering the big announcement they were getting their growth came out yesterday, only to be revealed that the roll out wont be for a year. That price is going to come down some. I wouldn't be falling all over myself to buy right now.

"Well, we didn't have anyone in line that got shot waiting for our system." -- Nintendo of America Vice President Perrin Kaplan
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