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Toshiba HD-A3 HD DVD Player
Best Buy brings Christmas early to some customers

Best Buy often gets a reputation of not having the best customer service and looking down on "devil customers" who only come to Best Buy locations to score hot deals.

Over the past few years, Best Buy has done much to better its image. The store ditched mail-in rebates which many customers complained about -- all Best Buy merchandise now carries instant savings instead.

Best Buy's latest move, however, may be one of the best yet for "devil customers."
It was reported yesterday on DailyTech that Wal-Mart would have the Toshiba HD-A2 HD DVD player on sale for $98.97 Friday morning. Best Buy followed suit by offering the HD-A2 online and in-store for $99.99.

As one might imagine, Best Buy stores were quickly depleted of stock and was hammered with excess orders. Although some orders were able to get through, an overwhelming majority of customers who purchased HD-A2s from received backorder notices.

Given that the HD-A2 is now discontinued, one would have expected that Best Buy would just cancel all of the orders and be done with it -- but you would be wrong. Best Buy instead is replacing all backordered HD-A2 players with the new third-generation HD-A3 which retails for $299.99.

A letter sent to Toshiba HD-A2 customers reads as follows:

Dear Valued Best Buy Customer,

You are receiving this email because you recently ordered a Toshiba HD DVD Player (model # HD-A2) from and your order was placed in a backorder status while we awaited additional inventory. Unfortunately, the manufacturer has discontinued this item and we are not anticipating receiving any more inventory.

Because we value your business, we will be fulfilling your order with the next generation Toshiba HD DVD Player (model # HD-A3) that is replacing the HD-A2 in Toshiba's lineup of HD DVD Players. There is no need for you to do anything to receive this upgraded model. We will simply fulfill your original order and your packing slip will be updated to show you received the HD-A3 and serve as your order receipt.

If you are not interested in receiving the Toshiba HD-A3 as a replacement for the discontinued HD-A2, you may return the unopened item to your nearest Best Buy store or simply contact one of our Customer Service Representatives at (888)-BestBuy for more information about how to return the product for a complete refund.

Please accept our apology for any inconvenience. We look forward to your next visit to Best Buy.

Best Buy Customer Care 

Those persons who were sad to get a backorders notice should be delighted that they will be receiving a brand new third-generation unit instead.

The excitement should build even further considering that all third-generation Toshiba HD DVD player (including the HD-A3) come bundled with "300" and "The Bourne Identity” in addition to the five free movies that can be had after a mail-in rebate [PDF].

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RE: who cares.
By Procurion on 11/6/2007 9:39:43 AM , Rating: 2
It becomes very apparent that you are both young and not very computer savvy, SunAngel. For those of you that are too young to remember, the older people here remember the details of the VHS vs BetaMax fiasco. Sony tried to do what it's doing now. They released an overpriced, proprietary format and refused to do anything to reduce the prices until they were toast. This, with the "numbers sold" BS and all the other rhetoric is a mirror of what has happened SEVERAL times with Sony.

You are just too young to remember and don't have a full grasp of what Sony does. They produce mostly over-priced equipment of usually exceptional quality and try to use proprietary methods so that they can keep the prices up without dropping them. That is the definition of a company that works a niche market. By trying to force a world-wide standard it generates a lot of ill-will. BluRay, for good or bad, has just become an interesting historical note just like it's predecessor, BetaMax. The mass market is for sub-$100 players and Sony will never do that.

I can't believe that Kubicki actually owns one! Oh well, it'll look good in the closet next to his Beta video machine.

The other issue, Vista....have you not been reading this site? The reason that Vista is not a massive success is because there are driver and performance issues that don't make it worth a $200-$300 leap for nothing gained. You also don't understand hacking...if you expect UAC is stopping them, and are relying on it you are already in trouble. DRM is a non-starter, also...5 minutes searching and you'll never need to worry about DRM again.

I'd also like to point out to you and Steve that the ratings and number of posts indicate what people want to read. You have no right to speak for me or the other 60 people in my office that read this site daily. Do what I do....scan the titles and if you don't like it, don't read it. DO NOT tell me what I like or don't like, or what YOU think I should be allowed to read based on YOUR preferences!!!!!!!

"We are going to continue to work with them to make sure they understand the reality of the Internet.  A lot of these people don't have Ph.Ds, and they don't have a degree in computer science." -- RIM co-CEO Michael Lazaridis
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