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Toshiba HD-A3 HD DVD Player
Best Buy brings Christmas early to some customers

Best Buy often gets a reputation of not having the best customer service and looking down on "devil customers" who only come to Best Buy locations to score hot deals.

Over the past few years, Best Buy has done much to better its image. The store ditched mail-in rebates which many customers complained about -- all Best Buy merchandise now carries instant savings instead.

Best Buy's latest move, however, may be one of the best yet for "devil customers."
It was reported yesterday on DailyTech that Wal-Mart would have the Toshiba HD-A2 HD DVD player on sale for $98.97 Friday morning. Best Buy followed suit by offering the HD-A2 online and in-store for $99.99.

As one might imagine, Best Buy stores were quickly depleted of stock and BestBuy.com was hammered with excess orders. Although some orders were able to get through, an overwhelming majority of customers who purchased HD-A2s from BestBuy.com received backorder notices.

Given that the HD-A2 is now discontinued, one would have expected that Best Buy would just cancel all of the orders and be done with it -- but you would be wrong. Best Buy instead is replacing all backordered HD-A2 players with the new third-generation HD-A3 which retails for $299.99.

A letter sent to Toshiba HD-A2 customers reads as follows:

Dear Valued Best Buy Customer,

You are receiving this email because you recently ordered a Toshiba HD DVD Player (model # HD-A2) from www.bestbuy.com and your order was placed in a backorder status while we awaited additional inventory. Unfortunately, the manufacturer has discontinued this item and we are not anticipating receiving any more inventory.

Because we value your business, we will be fulfilling your order with the next generation Toshiba HD DVD Player (model # HD-A3) that is replacing the HD-A2 in Toshiba's lineup of HD DVD Players. There is no need for you to do anything to receive this upgraded model. We will simply fulfill your original order and your packing slip will be updated to show you received the HD-A3 and serve as your order receipt.

If you are not interested in receiving the Toshiba HD-A3 as a replacement for the discontinued HD-A2, you may return the unopened item to your nearest Best Buy store or simply contact one of our Customer Service Representatives at (888)-BestBuy for more information about how to return the product for a complete refund.

Please accept our apology for any inconvenience. We look forward to your next visit to Best Buy.

Sincerely,
Best Buy Customer Care 

Those persons who were sad to get a backorders notice should be delighted that they will be receiving a brand new third-generation unit instead.

The excitement should build even further considering that all third-generation Toshiba HD DVD player (including the HD-A3) come bundled with "300" and "The Bourne Identityā€¯ in addition to the five free movies that can be had after a mail-in rebate [PDF].



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RE: who cares.
By Targon on 11/3/2007 9:45:38 AM , Rating: 2
There have been reports here about Blu-Ray being ahead when those reports come out. The fact of the matter is that you just can NOT find a Blu-Ray player for anywhere near the $200 mark(which is where most consumers draw the line).

There are people who are willing to buy a PS3, but for those who don't care about consoles, the price is too high for a stand-alone player with movie viewing as the only reason for the purchase. So, where do you see even stand-alone Blu-Ray player for even $400 for the unit? That is the reason why Blu-Ray will suffer in the long run, because the number of Blu-Ray player sales will be much lower.

The same thing applies to MacOS software if you think about it. MacOS itself would sell a LOT better, and software for MacOS would sell a lot better if the OS were opened up to run on all x86 systems. Because the number of machines the OS can run on is fairly low compared to the overall market, and the computer prices needed to run MacOS is higher, the sales of MacOS and software that runs on it will remain much lower. If you force yourself into a niche market, you end up in a niche, instead of being the dominant platform.


RE: who cares.
By MagnumMan on 11/3/07, Rating: 0
"Nowadays, security guys break the Mac every single day. Every single day, they come out with a total exploit, your machine can be taken over totally. I dare anybody to do that once a month on the Windows machine." -- Bill Gates

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