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Sony XEL-1 OLED HDTV  (Source: Sony)
Sony says OLED HDTVs could see America stores this year depending on Japanese demand

Many home theater enthusiasts have high hopes for OLED technology -- hopes that not only will OLED HDTV sets require less power but that they also will be significantly thinner and provide better color reproduction and image quality.

Engadget is reporting that Sony Electronics President Stan Glasgow revealed in talks this morning with journalists at the Sony Club in New York that, “OLED could come (to the U.S.) before the end of the year." The catch is that OLED HDTVs coming to America is dependent on the demand in Japan and panel supply. In other words if Sony’s OLED XEL-1 is a big hit in Japan, we won’t be seeing them this year in America.

Sony announced its 3mm thick XEL-1 OLED HDTV almost exactly one month ago to lustful stares from home theater fans around the world. The screen size was small at 11-inches and the price was high at about $1744 USD. The Sony XEL-1 OLED TV left many outside Japan reaching for their wallets only to be told the TV wasn’t available outside Japan.

There have been several other announcements in the OLED arena recently with Toshiba announcing that it would have 30-inch OLED HDTVs on the market by 2009. Toshiba, however, stated that the problem with OLED technology was that the method for producing the OLED panels was immature accounting for the increased cost and longer lead times before panels were available.

Just last week Samsung’s Executive Vice President and CTO, Ho Kyoon Chung, unveiled its roadmap for OLED products. Samsung expects to have 40 to 42-inch OLED panels on the market by 2010.

While Toshiba and Samsung make promises to get OLED HDTVs into the hands of consumers, Sony is actually doing it.

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By DeepBlue1975 on 11/2/2007 10:07:02 AM , Rating: 3
If the firsts to come to market are 11" I guess the demand won't be so high, unless Japanese car makers think of integrating those in car dashes or roofs (?)
And price... Very small screen size and very high price make up for a nice market refusal equation :D

But then, I'm sure sony knows about this and will be selling much bigger screens than 11% (for rocket high prices surely, but at least if they are big enough someone surely will buy them)

RE: Doubt
By jconan on 11/2/2007 10:41:23 AM , Rating: 2
11" that's about the size of a small notebook. The demand is gonna be quite high especially for the bleeding edge crowd. As for SED technology, greed and ip paranoia killed it before it could take off. Maybe SED still has a chance if ip owners see the light.

RE: Doubt
By lumbergeek on 11/2/2007 11:22:01 AM , Rating: 2
Exactly. I would buy an SED TV today. DLP doesn't suit side viewing and for my application, I don't need thin. Thin is nice, but unnecessary. I would put a 46-50" SED into my entertainment center today. Damn shame....

RE: Doubt
By panhead20 on 11/2/2007 3:17:56 PM , Rating: 2
It may be greed and IP paranoia of IP owners that is killing SED, or it may be that the LCD and Plasma manufactures are paying them more to not allow the technology to market.

"Intel is investing heavily (think gazillions of dollars and bazillions of engineering man hours) in resources to create an Intel host controllers spec in order to speed time to market of the USB 3.0 technology." -- Intel blogger Nick Knupffer
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