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Sony XEL-1 OLED HDTV  (Source: Sony)
Sony says OLED HDTVs could see America stores this year depending on Japanese demand

Many home theater enthusiasts have high hopes for OLED technology -- hopes that not only will OLED HDTV sets require less power but that they also will be significantly thinner and provide better color reproduction and image quality.

Engadget is reporting that Sony Electronics President Stan Glasgow revealed in talks this morning with journalists at the Sony Club in New York that, “OLED could come (to the U.S.) before the end of the year." The catch is that OLED HDTVs coming to America is dependent on the demand in Japan and panel supply. In other words if Sony’s OLED XEL-1 is a big hit in Japan, we won’t be seeing them this year in America.

Sony announced its 3mm thick XEL-1 OLED HDTV almost exactly one month ago to lustful stares from home theater fans around the world. The screen size was small at 11-inches and the price was high at about $1744 USD. The Sony XEL-1 OLED TV left many outside Japan reaching for their wallets only to be told the TV wasn’t available outside Japan.

There have been several other announcements in the OLED arena recently with Toshiba announcing that it would have 30-inch OLED HDTVs on the market by 2009. Toshiba, however, stated that the problem with OLED technology was that the method for producing the OLED panels was immature accounting for the increased cost and longer lead times before panels were available.

Just last week Samsung’s Executive Vice President and CTO, Ho Kyoon Chung, unveiled its roadmap for OLED products. Samsung expects to have 40 to 42-inch OLED panels on the market by 2010.

While Toshiba and Samsung make promises to get OLED HDTVs into the hands of consumers, Sony is actually doing it.

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RE: very cool
By mmntech on 11/2/2007 9:38:48 AM , Rating: 2
I don't think OLED will be the next big thing unless they can solve the problem with low service lives. Supposedly, typical lifetimes are only 5000 hours for blue OLEDs. That only equates to 208 days of continuous use. By comparison, LCD, Plasma, and normal LEDs last 60,000 hours, or 6.8 years of continuous use. Nobody is going to buy a $1000+ TV that only lasts as long as your typical light bulb. Supposedly, there are experiments in the works that would extend the life to 20,000 hours but that's still significantly shorter than contemporary, cheaper displays.

I'm still pulling for the SED display. I really hope it doesn't end up being vapourware. It's time to bring the CRT back. Better picture, 50,000:1 contrast ratio, ultra fast 0.2ms response times.

RE: very cool
By Moishe on 11/2/2007 10:04:30 AM , Rating: 3
I think they'll get the OLED thing worked out. You're right about lifespans... I want something that costs that much to last a long time like CRTs do. As far as I could tell SED was the best thing all around... but I'm not sure if anyone is still pursuing that.

RE: very cool
By masher2 on 11/2/2007 1:33:04 PM , Rating: 2
Canon is still pursing SED technology. It'll be slotted into the large-screen HDTV market, though, and isn't initially planned for computer monitors.

RE: very cool
By Rav3n on 11/2/2007 5:59:21 PM , Rating: 2
If Canon SED display technology proves to be half as good as their photo tech, then I'd buy some stock in La-Z-Boy (which is down to 7.49 now ) because people would definitely be more inclined to sit and have eye-gasms.

Of course... that might be after buying stock in Canon...

RE: very cool
By s12033722 on 11/2/2007 10:35:29 AM , Rating: 2
The Sony OLED is rated at 30k hours, so progress is being made. They still have to get the cost WAY down before this becomes viable.

I am pretty sure SED is dead. The licensing disputes that Canon/Toshiba got in with the IP owner pretty well killed it.

RE: very cool
By AnnihilatorX on 11/2/2007 10:39:04 AM , Rating: 2
With figures quoted in hours some people find it hard to put into perspective

20000 hours equates to almost 9 years of service life if you turn your TV on 6 hours a day,

RE: very cool
By Moishe on 11/2/2007 11:28:28 AM , Rating: 2
yeah... thats pretty much worth it if it's priced competitively. I barely watch 6 hours a week!

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