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Sony XEL-1 OLED HDTV  (Source: Sony)
Sony says OLED HDTVs could see America stores this year depending on Japanese demand

Many home theater enthusiasts have high hopes for OLED technology -- hopes that not only will OLED HDTV sets require less power but that they also will be significantly thinner and provide better color reproduction and image quality.

Engadget is reporting that Sony Electronics President Stan Glasgow revealed in talks this morning with journalists at the Sony Club in New York that, “OLED could come (to the U.S.) before the end of the year." The catch is that OLED HDTVs coming to America is dependent on the demand in Japan and panel supply. In other words if Sony’s OLED XEL-1 is a big hit in Japan, we won’t be seeing them this year in America.

Sony announced its 3mm thick XEL-1 OLED HDTV almost exactly one month ago to lustful stares from home theater fans around the world. The screen size was small at 11-inches and the price was high at about $1744 USD. The Sony XEL-1 OLED TV left many outside Japan reaching for their wallets only to be told the TV wasn’t available outside Japan.

There have been several other announcements in the OLED arena recently with Toshiba announcing that it would have 30-inch OLED HDTVs on the market by 2009. Toshiba, however, stated that the problem with OLED technology was that the method for producing the OLED panels was immature accounting for the increased cost and longer lead times before panels were available.

Just last week Samsung’s Executive Vice President and CTO, Ho Kyoon Chung, unveiled its roadmap for OLED products. Samsung expects to have 40 to 42-inch OLED panels on the market by 2010.

While Toshiba and Samsung make promises to get OLED HDTVs into the hands of consumers, Sony is actually doing it.

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RE: Panel lifetimes?
By therealnickdanger on 11/2/2007 9:26:37 AM , Rating: 1
I think the theoretical panel life of plasmas is 60K hours with LCDs being a bit less. I believe OLED is rated at 100K hours... I know I read something to that effect, but can't find it now. Anyone?

RE: Panel lifetimes?
By drank12quartsstrohsbeer on 11/2/2007 9:52:31 AM , Rating: 2
the most promising lifetime ratings for oleds i have seen is 15 to 20k hours. The 'blue' is the limiting factor at teh moment, iirc.

OLED is going to have to do something more than LCD or Plasma for it to become sucessful.
Super thin is nice, but I do not think that will be enough to make siomeone choose oled over LCD/Plasma

RE: Panel lifetimes?
By omnicronx on 11/2/2007 10:31:04 AM , Rating: 2
Super thin is nice, but I do not think that will be enough to make someone choose OLED over LCD/Plasma
You would be surprised how many people choose form over functionality, but i agree with you, OLED definitely needs a bit more punch to sway the masses.

RE: Panel lifetimes?
By barjebus on 11/2/2007 12:28:51 PM , Rating: 2
OLED beats LCD and Plasma in every aspect except for the life of the TV itself. It's still being developed and hasn't even entered mass production yet, so there's bound to be significant improvements in the next three years. Doesn't everyone remember how LCD's lost pixels and Plasma's would get burn in? Oh yeah, thats right, they FIXED those problems.

OLED gives a more vivid, truer color with a wider range of color due to individual per-pixel shading. The contrast ratio and response time are bar none, and to boot it's flat, elegant, can be rolled up or printed using an ink jet printer onto any proper surfaces, AND consumes a minuscule amount of power compared to Plasma and LCD because the technology powers each pixel individually rather than the entire TV all the time.

This will be particularly helpful for the Aussie's since their government recently introduced legislation (not sure if it passed?) limiting the power consumption of TV sets, and the industry has not responded very well with low power usage units.

I really don't know how you can believe OLED don't have anything to offer.

By drank12quartsstrohsbeer on 11/2/2007 5:55:07 PM , Rating: 2
"I really don't know how you can
believe OLED don't have anything
to offer. "

My point was that it doesn't have anything to offer RIGHT NOW.

I've read about the ink jet printing, high contrast, superior color, fast response, high pixel density, roll-it-up and put it in your pocket claims for oled. And i hope they pull it off.

But they haven't... yet.
And dang it, I want a 200dpi 40 inch monitor for my computer that is 1/4 inch thick and used 1 watt of power that I can buy for $100.00. I just don't know how long i will have to wait.

RE: Panel lifetimes?
By PandaBear on 11/2/2007 12:33:37 PM , Rating: 2
It uses less energy. May not be a big deal in TV but in laptop it is a big plus along with its thinness.

RE: Panel lifetimes?
By BansheeX on 11/2/2007 12:54:52 PM , Rating: 2
Bzzzzzt. Wrong. OLED has CRT-like response times (no ghosting or input lag from overdrive tricks), ink blacks and rich, bright colors since it is self-illuminating. LCDs are backlit which cause bleed, lighting non-uniformity and poor contrast. Even localized dimming with LED backlights is an area effect that can't handle small bright objects like stars without producing a glowing effect around them. Mark my words, if the lifespan issue improves, OLED is dreamlike tech that almost makes you think endgame. What could look better than it?

RE: Panel lifetimes?
By BansheeX on 11/2/2007 12:57:55 PM , Rating: 2
Oh, and I forgot to mention that OLED has perfect viewing angles.

RE: Panel lifetimes?
By masher2 on 11/2/2007 1:41:22 PM , Rating: 2
> "What could look better than [OLED]?"

SED. Higher contrast ratio and brightness, and better color uniformity/gamut. While I agree that OLED is certainly head-and-shoulders above LCDs in terms of image quality, I think terms like "end game" are a bit premature.

RE: Panel lifetimes?
By BansheeX on 11/2/2007 2:56:11 PM , Rating: 2
First of all OLED's have million to 1 contrast ratios far exceeding that of any phosphor technology. Secondly, OLED is theoretically less costly to manufacture than SED ever will be. It is far thinner and lighter than SED can theoretically become. OLEDs can be made very large or scaled very small for use in cameras, phones, handhelds, computer monitors, laptop monitors, you name it. OLED is the better tech and SED, if it ever actually made it to market, would be snuffed out very quickly.

RE: Panel lifetimes?
By masher2 on 11/2/2007 3:58:38 PM , Rating: 5
> "First of all OLED's have million to 1 contrast ratios far exceeding that of any phosphor technology"

I don't know where people get this stuff. First of all, the theoretical contrast ratio of any emissive display (be it OLED, phosphor, or whatever) is infinite.

The effective contrast ration is a different story, and depends how you measure. This makes it a numbers game by the manufacturer, who usually just quote an on/off contrast measurement, rather than the more accurate ANSI standard (which takes into account interpixel bleed, substrate scattering and many other factors). Using an on/off measurement, one can easily get a million-to-one ratio from an old 1980s-era CRT tube. Using the ANSI checkerboard, however, you won't get anywhere near that.

In the real world, there are plenty of OLED manufacturers quoting ratios in the range of 1000:1 or even less. Saying "OLED have million to one contrast ratios" displays some fundamental misunderstandings. Sony's supposed advanced in black luminance reduction is letting them quote a million-1 ratio, but thats not inherent to the technology itself. Still, I imagine they're simply quoting an O/O ratio, which itself is a bit misleading.

In the final analysis, actual contrast ratio is limited by screen brightness. And here, SED has the edge.

> "It is far thinner and lighter than SED can theoretically become"

True. So? This is a major factor in only certain markets. I don't dispute that OLED will predominate in laptops and handhelds. But longterm, I believe SED will predominate in the HDTV market segment.

"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer
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