Sony OLED HDTVs May Come to America This Year
November 2, 2007 8:21 AM
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Sony XEL-1 OLED HDTV
Sony says OLED HDTVs could see America stores this year depending on Japanese demand
Many home theater enthusiasts have high hopes for OLED technology -- hopes that not only will OLED HDTV sets require less power but that they also will be significantly thinner and provide better color reproduction and image quality.
that Sony Electronics President Stan Glasgow revealed in talks this morning with journalists at the Sony Club in New York that, “OLED could come (to the U.S.) before the end of the year." The catch is that OLED HDTVs coming to America is dependent on the demand in Japan and panel supply. In other words if Sony’s OLED XEL-1 is a big hit in Japan, we won’t be seeing them this year in America.
Sony announced its 3mm thick XEL-1 OLED HDTV
almost exactly one month ago to lustful stares from home theater fans around the world. The screen size was small at 11-inches and the price was high at about $1744 USD. The Sony XEL-1 OLED TV left many outside Japan reaching for their wallets only to be told the TV wasn’t available outside Japan.
There have been several other announcements in the OLED arena recently with
Toshiba announcing that it would have 30-inch OLED HDTVs on the market by 2009
. Toshiba, however, stated that the problem with OLED technology was that the method for producing the OLED panels was immature accounting for the increased cost and longer lead times before panels were available.
Just last week Samsung’s Executive Vice President and CTO, Ho Kyoon Chung,
unveiled its roadmap for OLED products
. Samsung expects to have 40 to 42-inch OLED panels on the market by 2010.
While Toshiba and Samsung make promises to get OLED HDTVs into the hands of consumers, Sony is actually doing it.
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Price, of course.
11/2/2007 8:53:28 AM
With Wal-Mart selling a 50" plasma today for $998 (despite the fact that it's most likely a loss-leader and a POS), PDP and LCD have made huge inroads. OLED has a lot to prove in order to justify its price point in the face of countless consumers who will be buying the afore-mentioned 50" POS. Bring it on!
RE: Price, of course.
11/2/2007 9:43:53 AM
Once the bigger ones hit the market, the same people that bought flat panel TVs for 10k 5 years ago will get them.
The rich will always buy the latest and greatest, no matter what the cost differential is. If Toshiba is saying 30" ones will be in the market by 2009, then affordable ones in the 30-50" range would probably follow about five years later. That is barring any significant breakthrough in manufacturing technology for OLED that significantly improves production.
RE: Price, of course.
11/2/2007 11:26:40 AM
Yup, I sold a $20,000 Pioneer Elite 42" EDTV to a customer when I worked part time at Audio King (aka Ultimate) back in 2001. The early adopters will buy anything.
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