Print 99 comment(s) - last by piroroadkill.. on Nov 2 at 6:34 AM

Blu-ray goes after the hearts and minds of journalists with special festival event by Disney

A survey of North American men and women revealed that the most coveted item for this holiday season is a high-definition television. With flat-panel displays becoming more affordable than ever, many consumers will be making the leap to high-definition.

With the majority of television programming still broadcasted in standard definition, perhaps the best source of HD content today is from a Blu-ray Disc or HD DVD player. The two warring high-definition formats know that this holiday season will be critical in their fight, and are now launching their offensives.

Backers of Blu-ray Disc this week held what it called the “Blu-ray Festival” in hopes to win over the minds of print and online journalists, according to HomeMedia Magazine. The media event occurred alongside the new Blu-ray Disc marketing campaign, which now carries the tagline, “I Do Blu.” With today’s release of Spider-Man 3, and the upcoming releases of Cars, Ratatouille, Pirates of the Caribbean and the Die Hard movies, Blu-ray Disc hopes to have a record season.

Although the release of Transformers on HD DVD sold quickly enough to set records, the Blu-ray Disc camp was quick to rain on that parade. Given to attendees of the event was a fact sheet showing that Blu-ray Disc sales during the week of October 16 managed to out sell the rival format. The sheet also lists sales of Blu-ray Disc accounting for 61 percent of all high-definition disc sales.

Blu-ray Disc-exclusive studio 20th Century Fox’s president Mike Dunn spoke out against rival studio Paramount for “taking the bait” in its decision to release high-definition movies exclusively on HD DVD. Dunn also suggested that a certain large, HD DVD-backing corporation is purposely confusing the high-definition battle in hopes that consumers will go the way of digital downloads.

The report believes that Dunn was referring to Microsoft when he blasted “the orchestrated campaigns of confusion and anti-consumerism fueled by an 800-pound gorilla that would prefer to force us all into the practice of paying tolls for the right to exchange information and enjoy entertainment.”

Meanwhile, the HD DVD camp has been rather quiet but still making moves with sub-$200 HD DVD players for sale at Wal-Mart, CircuitCity and Amazon.

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

RE: How to win Blu ray
By murphyslabrat on 11/1/2007 1:22:57 PM , Rating: 2
HD media has not caught on at this point due to the fact that the majority of consumers don't see the advantage. DVD, while it did have vastly superior longevity (talking media degredation, a DVD will last longer than a VHS tape), was largely bought by consumers wanting to be current. Out of the gate, a DVD does not have much better visible quality than does a VHS tape, but, as they both age, a DVD starts looking better and better in comparison.

Now, you have a media that is definitely performing to peoples expectations. You have five-year-old movies that will play just as well as a new copy. There is currently no need for another format.

The thing that will drive people to purchase HD players is the same reason people bought 60" TV's: because their neighbors did. And, the biggest asset to mass adoption is cheap cost. Regardless of Blu-Ray's superiority in almost every single area, HD-DVD is likely to gain the exclusive "Next-Gen" title, as it is cheaper.

Honestly, I think that Blu-Ray will stick around, regardless of whether HD-DVD wins or not. There will still be people wanting to fit 100GB into a 5"x5"(random guess, how big is a CD?) case. So, I see Blu-Ray replacing tape drives for corporate backups, at the very least.

"I f***ing cannot play Halo 2 multiplayer. I cannot do it." -- Bungie Technical Lead Chris Butcher

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki