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Blu-ray goes after the hearts and minds of journalists with special festival event by Disney

A survey of North American men and women revealed that the most coveted item for this holiday season is a high-definition television. With flat-panel displays becoming more affordable than ever, many consumers will be making the leap to high-definition.

With the majority of television programming still broadcasted in standard definition, perhaps the best source of HD content today is from a Blu-ray Disc or HD DVD player. The two warring high-definition formats know that this holiday season will be critical in their fight, and are now launching their offensives.

Backers of Blu-ray Disc this week held what it called the “Blu-ray Festival” in hopes to win over the minds of print and online journalists, according to HomeMedia Magazine. The media event occurred alongside the new Blu-ray Disc marketing campaign, which now carries the tagline, “I Do Blu.” With today’s release of Spider-Man 3, and the upcoming releases of Cars, Ratatouille, Pirates of the Caribbean and the Die Hard movies, Blu-ray Disc hopes to have a record season.

Although the release of Transformers on HD DVD sold quickly enough to set records, the Blu-ray Disc camp was quick to rain on that parade. Given to attendees of the event was a fact sheet showing that Blu-ray Disc sales during the week of October 16 managed to out sell the rival format. The sheet also lists sales of Blu-ray Disc accounting for 61 percent of all high-definition disc sales.

Blu-ray Disc-exclusive studio 20th Century Fox’s president Mike Dunn spoke out against rival studio Paramount for “taking the bait” in its decision to release high-definition movies exclusively on HD DVD. Dunn also suggested that a certain large, HD DVD-backing corporation is purposely confusing the high-definition battle in hopes that consumers will go the way of digital downloads.

The report believes that Dunn was referring to Microsoft when he blasted “the orchestrated campaigns of confusion and anti-consumerism fueled by an 800-pound gorilla that would prefer to force us all into the practice of paying tolls for the right to exchange information and enjoy entertainment.”

Meanwhile, the HD DVD camp has been rather quiet but still making moves with sub-$200 HD DVD players for sale at Wal-Mart, CircuitCity and Amazon.



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RE: How to win Blu ray
By daftrok on 10/31/2007 4:45:03 PM , Rating: 2
I agree, however it would help Sony more if people bought PS3s instead of their stand alone Blu ray players. At around launch the cost for manufacturing a Blu ray drive was around 125 dollars. The price has gone down what with them selling around 4 to 5 million PS3s, so I'm assuming its around 60-70 dollars. The Cell processor at launch costs around 89 dollars so lets say its around 50 dollars now since its 65 nm. The Nvidia Reality Synthesizer (RSX) costs around 129 dollars at launch so lets say 60 dollars now because in fact the GPU is 65 nm as well. So the total cost is roughly 180-200 dollars. So lets say they come out with a $249-$299 Blu ray player. It's cheaper, it gets in the homes of more people, and helps bring down the production costs of the PS3. I hope that by next year they will scrap the 80GB PS3 and surprise us all with backwards compatibility and Dualshock 3 for the 40 GB PS3 for $399 and a stand alone Blu-ray player for $199. It would be a strong Blu ray lineup for Sony and push other blu ray player makers to cut down their costs as well.


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