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Blu-ray goes after the hearts and minds of journalists with special festival event by Disney

A survey of North American men and women revealed that the most coveted item for this holiday season is a high-definition television. With flat-panel displays becoming more affordable than ever, many consumers will be making the leap to high-definition.

With the majority of television programming still broadcasted in standard definition, perhaps the best source of HD content today is from a Blu-ray Disc or HD DVD player. The two warring high-definition formats know that this holiday season will be critical in their fight, and are now launching their offensives.

Backers of Blu-ray Disc this week held what it called the “Blu-ray Festival” in hopes to win over the minds of print and online journalists, according to HomeMedia Magazine. The media event occurred alongside the new Blu-ray Disc marketing campaign, which now carries the tagline, “I Do Blu.” With today’s release of Spider-Man 3, and the upcoming releases of Cars, Ratatouille, Pirates of the Caribbean and the Die Hard movies, Blu-ray Disc hopes to have a record season.

Although the release of Transformers on HD DVD sold quickly enough to set records, the Blu-ray Disc camp was quick to rain on that parade. Given to attendees of the event was a fact sheet showing that Blu-ray Disc sales during the week of October 16 managed to out sell the rival format. The sheet also lists sales of Blu-ray Disc accounting for 61 percent of all high-definition disc sales.

Blu-ray Disc-exclusive studio 20th Century Fox’s president Mike Dunn spoke out against rival studio Paramount for “taking the bait” in its decision to release high-definition movies exclusively on HD DVD. Dunn also suggested that a certain large, HD DVD-backing corporation is purposely confusing the high-definition battle in hopes that consumers will go the way of digital downloads.

The report believes that Dunn was referring to Microsoft when he blasted “the orchestrated campaigns of confusion and anti-consumerism fueled by an 800-pound gorilla that would prefer to force us all into the practice of paying tolls for the right to exchange information and enjoy entertainment.”

Meanwhile, the HD DVD camp has been rather quiet but still making moves with sub-$200 HD DVD players for sale at Wal-Mart, CircuitCity and Amazon.



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By grampaw on 10/31/2007 2:18:58 PM , Rating: 2
I won't take the bait - because you're exactly right.

I bought a 47" 1080p LCD eight months ago. I figured the only to enjoy the thing is to see Hi Def movies - so little is available on Time Warner cable TV, that stuff is 1080i anyway.

So next question is what player to buy? With a little research I concluded: the two incompatible formats would going to be around at least five years; Dual format players cost more than two separate players and lacked some features; and a decreasing number of titles were available in both formats.

The logical course of action was to just buy the two cheapest 1080p players in each format available - the Toshiba A20 and the PS3. My decision looks better and better each day...


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