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Blu-ray goes after the hearts and minds of journalists with special festival event by Disney

A survey of North American men and women revealed that the most coveted item for this holiday season is a high-definition television. With flat-panel displays becoming more affordable than ever, many consumers will be making the leap to high-definition.

With the majority of television programming still broadcasted in standard definition, perhaps the best source of HD content today is from a Blu-ray Disc or HD DVD player. The two warring high-definition formats know that this holiday season will be critical in their fight, and are now launching their offensives.

Backers of Blu-ray Disc this week held what it called the “Blu-ray Festival” in hopes to win over the minds of print and online journalists, according to HomeMedia Magazine. The media event occurred alongside the new Blu-ray Disc marketing campaign, which now carries the tagline, “I Do Blu.” With today’s release of Spider-Man 3, and the upcoming releases of Cars, Ratatouille, Pirates of the Caribbean and the Die Hard movies, Blu-ray Disc hopes to have a record season.

Although the release of Transformers on HD DVD sold quickly enough to set records, the Blu-ray Disc camp was quick to rain on that parade. Given to attendees of the event was a fact sheet showing that Blu-ray Disc sales during the week of October 16 managed to out sell the rival format. The sheet also lists sales of Blu-ray Disc accounting for 61 percent of all high-definition disc sales.

Blu-ray Disc-exclusive studio 20th Century Fox’s president Mike Dunn spoke out against rival studio Paramount for “taking the bait” in its decision to release high-definition movies exclusively on HD DVD. Dunn also suggested that a certain large, HD DVD-backing corporation is purposely confusing the high-definition battle in hopes that consumers will go the way of digital downloads.

The report believes that Dunn was referring to Microsoft when he blasted “the orchestrated campaigns of confusion and anti-consumerism fueled by an 800-pound gorilla that would prefer to force us all into the practice of paying tolls for the right to exchange information and enjoy entertainment.”

Meanwhile, the HD DVD camp has been rather quiet but still making moves with sub-$200 HD DVD players for sale at Wal-Mart, CircuitCity and Amazon.



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RE: How to win Blu ray
By SavagePotato on 10/31/2007 1:48:57 PM , Rating: 0
At the moment you certainly may not see many quality differences. Nonetheless I prefer the idea that in the future a format can support more than is currently expected of it. This is why I back blu ray. At the moment both of them are little more than an early adopter niche market. Down the road in the years to come, I believe blu ray has much more to offer in the way of scaling to better and better content.

Most importantly avoiding the need for yet some other as of yet non existant HD format that supports even higher resolutions eg 1400 or 2550p.


RE: How to win Blu ray
By Locutus465 on 10/31/2007 3:36:01 PM , Rating: 2
I doubt you'll see TV's supporting higher that 1080P any time in the near future. There's still so much that can be done to optimise 1080P sets it's not worth trying to throw extra pixels on screen... Not to mention I doubt you'll get studio's jumping up and down about the idea...

There's an intersting artical on highdefdigest.com right now regarding the HD-DVD v. BD specs...

http://hddvd.highdefdigest.com/news/show/Joshua_Zy...


RE: How to win Blu ray
By SavagePotato on 10/31/2007 3:58:20 PM , Rating: 1
Samsung has already talked about it. So I wouldn't be at all surprised to see it happen.


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