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Blu-ray goes after the hearts and minds of journalists with special festival event by Disney

A survey of North American men and women revealed that the most coveted item for this holiday season is a high-definition television. With flat-panel displays becoming more affordable than ever, many consumers will be making the leap to high-definition.

With the majority of television programming still broadcasted in standard definition, perhaps the best source of HD content today is from a Blu-ray Disc or HD DVD player. The two warring high-definition formats know that this holiday season will be critical in their fight, and are now launching their offensives.

Backers of Blu-ray Disc this week held what it called the “Blu-ray Festival” in hopes to win over the minds of print and online journalists, according to HomeMedia Magazine. The media event occurred alongside the new Blu-ray Disc marketing campaign, which now carries the tagline, “I Do Blu.” With today’s release of Spider-Man 3, and the upcoming releases of Cars, Ratatouille, Pirates of the Caribbean and the Die Hard movies, Blu-ray Disc hopes to have a record season.

Although the release of Transformers on HD DVD sold quickly enough to set records, the Blu-ray Disc camp was quick to rain on that parade. Given to attendees of the event was a fact sheet showing that Blu-ray Disc sales during the week of October 16 managed to out sell the rival format. The sheet also lists sales of Blu-ray Disc accounting for 61 percent of all high-definition disc sales.

Blu-ray Disc-exclusive studio 20th Century Fox’s president Mike Dunn spoke out against rival studio Paramount for “taking the bait” in its decision to release high-definition movies exclusively on HD DVD. Dunn also suggested that a certain large, HD DVD-backing corporation is purposely confusing the high-definition battle in hopes that consumers will go the way of digital downloads.

The report believes that Dunn was referring to Microsoft when he blasted “the orchestrated campaigns of confusion and anti-consumerism fueled by an 800-pound gorilla that would prefer to force us all into the practice of paying tolls for the right to exchange information and enjoy entertainment.”

Meanwhile, the HD DVD camp has been rather quiet but still making moves with sub-$200 HD DVD players for sale at Wal-Mart, CircuitCity and Amazon.

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RE: How to win Blu ray
By SavagePotato on 10/31/2007 1:43:59 PM , Rating: 1
Isn't realy that different. Hm well let's see, we have a completely different political system, currency, universal health care. What else would you like?

Are you saying I shouldn't be proud to live in my country? because it sure sounds like you are. If that is the case I think you should recheck your attitude.

RE: How to win Blu ray
By Locutus465 on 10/31/2007 1:51:14 PM , Rating: 2
Seriously, it's not a whole different world... It's not like traveling to the caribbean where life is different, or Peru (where I was born), or anywhere else in the world where you'll run into culture shock... Though I've never been to england I'm pretty sure visiting canada (as I have many times) has the same impact as visiting anywhere in the british isles...

To be perfectly honest you can get a bigger culture shock visiting Miami from Raleigh NC than you would visiting Toranto... Really, us guys aren't so different at all.

RE: How to win Blu ray
By SavagePotato on 10/31/07, Rating: 0
RE: How to win Blu ray
By Locutus465 on 10/31/2007 5:32:47 PM , Rating: 2
If affects whether or not you should be complaing about "stupid americans", pot calling kettle black?

RE: How to win Blu ray
By SavagePotato on 11/1/2007 12:21:57 PM , Rating: 1
I think you need to back up a few steps there and read a little more closely.

I did not at any point say anything about stupid Americans. Another poster did. I stated that the biggest push in fact only push for hd-dvd is in America, another person chimed in and called Americans stupid.

Do not twist my words while simultaneously insulting my Country.

RE: How to win Blu ray
By murphyslabrat on 11/1/2007 1:22:37 PM , Rating: 1
OK, I won't insult our country, I will however call the people what I see them: idiots. While certainly not universally true of the American, the visible majority are idiots.

That is, judging from the people I deal with day to day, most of America consists of idiots. It may very well be that there are those people who are smarter than me, and cloister themselves away from the people I try to treat as human.

RE: How to win Blu ray
By mindless1 on 11/1/2007 1:03:49 AM , Rating: 2
It's hardly different, in the US we also have patriotic vegetables. We just don't give them free health care and I can't decide if that's good or bad.

Be nice to us or we'll sick Hillary on you once she achieves world domination. She might just be the next lil Hitler and you guys are a little too French and a little too close to our border to trust. ;-)

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