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Blu-ray goes after the hearts and minds of journalists with special festival event by Disney

A survey of North American men and women revealed that the most coveted item for this holiday season is a high-definition television. With flat-panel displays becoming more affordable than ever, many consumers will be making the leap to high-definition.

With the majority of television programming still broadcasted in standard definition, perhaps the best source of HD content today is from a Blu-ray Disc or HD DVD player. The two warring high-definition formats know that this holiday season will be critical in their fight, and are now launching their offensives.

Backers of Blu-ray Disc this week held what it called the “Blu-ray Festival” in hopes to win over the minds of print and online journalists, according to HomeMedia Magazine. The media event occurred alongside the new Blu-ray Disc marketing campaign, which now carries the tagline, “I Do Blu.” With today’s release of Spider-Man 3, and the upcoming releases of Cars, Ratatouille, Pirates of the Caribbean and the Die Hard movies, Blu-ray Disc hopes to have a record season.

Although the release of Transformers on HD DVD sold quickly enough to set records, the Blu-ray Disc camp was quick to rain on that parade. Given to attendees of the event was a fact sheet showing that Blu-ray Disc sales during the week of October 16 managed to out sell the rival format. The sheet also lists sales of Blu-ray Disc accounting for 61 percent of all high-definition disc sales.

Blu-ray Disc-exclusive studio 20th Century Fox’s president Mike Dunn spoke out against rival studio Paramount for “taking the bait” in its decision to release high-definition movies exclusively on HD DVD. Dunn also suggested that a certain large, HD DVD-backing corporation is purposely confusing the high-definition battle in hopes that consumers will go the way of digital downloads.

The report believes that Dunn was referring to Microsoft when he blasted “the orchestrated campaigns of confusion and anti-consumerism fueled by an 800-pound gorilla that would prefer to force us all into the practice of paying tolls for the right to exchange information and enjoy entertainment.”

Meanwhile, the HD DVD camp has been rather quiet but still making moves with sub-$200 HD DVD players for sale at Wal-Mart, CircuitCity and Amazon.



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RE: How to win Blu ray
By AlexWade on 10/31/2007 12:45:51 PM , Rating: 4
I'll give you a prime example of a not-so-niche need for region-free discs. In the US, the movie The Prestige is only available on Blu-Ray. In Europe, it is only available on HD DVD. I want this movie and since I only the 360 HD DVD add-on (and I am saving up for true universal player), I can get and will get it.

However, in Europe, those with Blu-Ray are screwed. Which is part of the only reason Blu-Ray is inferior and should lose. Blu-Ray has more restrictions and more DRM, thus it is inferior. All DRM is bad, which makes every format second-rate (including HD DVD). But given a choice between bad and worse, I'm taking bad.


RE: How to win Blu ray
By zinfamous on 10/31/2007 1:11:36 PM , Rating: 2
to add to your post (and mine below)

The Island is only HDDVD in the US and Blu Ray in the UK (not sure if it's both in the UK though) that disc is region free, so not hindered by Blu Ray players' region encoding.


RE: How to win Blu ray
By SavagePotato on 10/31/07, Rating: -1
RE: How to win Blu ray
By AlexWade on 10/31/2007 4:40:16 PM , Rating: 2
I may be wrong about Prestige being HD DVD only in Europe.

But please don't confuse theoretical with actual. Theoretically, more storage space will provide better sound and audio. In reality, thanks to VC-1, 30 GB is sufficient for the best HD video quality, long movies, and lossless audio. Unless a studio is stupid enough to use MPEG-2 (like Sony did early on when they could only make 25GB Blu-Ray) or use MPEG-4. Paramount unwisely used MPEG-4 for Transformers and it showed both visual and audio. I thought the video for Transformers sucked compared to Serenity, the first HD movie ever sold. Plus, using MPEG-4 didn't allow for lossless audio. I have movies about as long as Transformers with lossless audio thanks to VC-1.

And like I said, any DRM is bad. But, giving a choice between bad and worse, I'm taking bad. Sure, I would love good, but paranoid studios don't want to offer us good, movies with DRM. So, I would rather have the bad, a format with some but less DRM. I just wish consumers would collectively send a message that DRM is wrong.

And if you want problems playing Blu movies, try ones with BD+. When they first came out, there were wholesale problems for days until firmware updates came out.

DOWN WITH DRM!


RE: How to win Blu ray
By AlexWade on 10/31/2007 4:41:37 PM , Rating: 2
Quick edit: I meant good is movies WITHOUT DRM.


RE: How to win Blu ray
By ArneBjarne on 10/31/2007 1:29:20 PM , Rating: 2
European The Prestige Blu-ray back cover:

http://www.moviezoo.dk/images/big/Prestige_BD02.jp...


"If you can find a PS3 anywhere in North America that's been on shelves for more than five minutes, I'll give you 1,200 bucks for it." -- SCEA President Jack Tretton














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