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Blu-ray goes after the hearts and minds of journalists with special festival event by Disney

A survey of North American men and women revealed that the most coveted item for this holiday season is a high-definition television. With flat-panel displays becoming more affordable than ever, many consumers will be making the leap to high-definition.

With the majority of television programming still broadcasted in standard definition, perhaps the best source of HD content today is from a Blu-ray Disc or HD DVD player. The two warring high-definition formats know that this holiday season will be critical in their fight, and are now launching their offensives.

Backers of Blu-ray Disc this week held what it called the “Blu-ray Festival” in hopes to win over the minds of print and online journalists, according to HomeMedia Magazine. The media event occurred alongside the new Blu-ray Disc marketing campaign, which now carries the tagline, “I Do Blu.” With today’s release of Spider-Man 3, and the upcoming releases of Cars, Ratatouille, Pirates of the Caribbean and the Die Hard movies, Blu-ray Disc hopes to have a record season.

Although the release of Transformers on HD DVD sold quickly enough to set records, the Blu-ray Disc camp was quick to rain on that parade. Given to attendees of the event was a fact sheet showing that Blu-ray Disc sales during the week of October 16 managed to out sell the rival format. The sheet also lists sales of Blu-ray Disc accounting for 61 percent of all high-definition disc sales.

Blu-ray Disc-exclusive studio 20th Century Fox’s president Mike Dunn spoke out against rival studio Paramount for “taking the bait” in its decision to release high-definition movies exclusively on HD DVD. Dunn also suggested that a certain large, HD DVD-backing corporation is purposely confusing the high-definition battle in hopes that consumers will go the way of digital downloads.

The report believes that Dunn was referring to Microsoft when he blasted “the orchestrated campaigns of confusion and anti-consumerism fueled by an 800-pound gorilla that would prefer to force us all into the practice of paying tolls for the right to exchange information and enjoy entertainment.”

Meanwhile, the HD DVD camp has been rather quiet but still making moves with sub-$200 HD DVD players for sale at Wal-Mart, CircuitCity and Amazon.



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Useless move?
By djc208 on 10/31/2007 7:31:30 AM , Rating: 2
Sony can have all the "we're better" parties it wants, in the end the guy who just splurged on a new HD TV at Wal-Mart or Circuit City isn't going to spend almost as much on a Blue Ray player. But they can pick up a Visio 32" LCD and HD-DVD player and even with taxes barely break $1000.
The lower HD-DVD player price is going to do a lot more for the HD-DVD side than a few news stories and sound bites will for Blue-Ray.

At $200 I'm seriously considering an HD-DVD player, I spend more than much on Gas in your average month (which is just kind of sad considering I live 5 miles from work). I think Christmas will see a huge boost to the HD-DVD player numbers.




RE: Useless move?
By FITCamaro on 10/31/2007 9:23:48 AM , Rating: 2
quote:
At $200 I'm seriously considering an HD-DVD player


I actually almost went to Circuit City this weekend and picked up an HD-A2. But I decided to wait. I'll get one when they're $100. Really whats stopping me is the price of HD movies. I want to pay $15 for a movie. Not $25.


RE: Useless move?
By AlexWade on 10/31/2007 12:51:12 PM , Rating: 2
Sony and the entire BDA act like spoiled brats. Whenever any good news comes about HD DVD, they have to go offensive. They make and re-make claims they have won. And look where we are at today. No clear winner. Rumors are abounding that WB is watching the sub $200 HD DVD players very carefully. The speculation is if these players sell well, WB will go HD DVD only. These are just rumors and should be treated as such. However, if WB goes exclusive to HD DVD, no press release or ad will save Blu-Ray. Conversely, if WB goes Blu-Ray exclusive, HD DVD is done.


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