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Blu-ray goes after the hearts and minds of journalists with special festival event by Disney

A survey of North American men and women revealed that the most coveted item for this holiday season is a high-definition television. With flat-panel displays becoming more affordable than ever, many consumers will be making the leap to high-definition.

With the majority of television programming still broadcasted in standard definition, perhaps the best source of HD content today is from a Blu-ray Disc or HD DVD player. The two warring high-definition formats know that this holiday season will be critical in their fight, and are now launching their offensives.

Backers of Blu-ray Disc this week held what it called the “Blu-ray Festival” in hopes to win over the minds of print and online journalists, according to HomeMedia Magazine. The media event occurred alongside the new Blu-ray Disc marketing campaign, which now carries the tagline, “I Do Blu.” With today’s release of Spider-Man 3, and the upcoming releases of Cars, Ratatouille, Pirates of the Caribbean and the Die Hard movies, Blu-ray Disc hopes to have a record season.

Although the release of Transformers on HD DVD sold quickly enough to set records, the Blu-ray Disc camp was quick to rain on that parade. Given to attendees of the event was a fact sheet showing that Blu-ray Disc sales during the week of October 16 managed to out sell the rival format. The sheet also lists sales of Blu-ray Disc accounting for 61 percent of all high-definition disc sales.

Blu-ray Disc-exclusive studio 20th Century Fox’s president Mike Dunn spoke out against rival studio Paramount for “taking the bait” in its decision to release high-definition movies exclusively on HD DVD. Dunn also suggested that a certain large, HD DVD-backing corporation is purposely confusing the high-definition battle in hopes that consumers will go the way of digital downloads.

The report believes that Dunn was referring to Microsoft when he blasted “the orchestrated campaigns of confusion and anti-consumerism fueled by an 800-pound gorilla that would prefer to force us all into the practice of paying tolls for the right to exchange information and enjoy entertainment.”

Meanwhile, the HD DVD camp has been rather quiet but still making moves with sub-$200 HD DVD players for sale at Wal-Mart, CircuitCity and Amazon.



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Fix that HD-DVD Set Records Story its BUNK
By michal1980 on 10/31/2007 7:07:36 AM , Rating: -1
300 sold more disks the first week then transformers.

Paramount told people the number of disks they SHIPPED not SOLD.

sales were half that number according to NPD/Neilson.

To sum up

Transfomers did NOT sell 190k disks week 1. They sold 90k




RE: Fix that HD-DVD Set Records Story its BUNK
By michal1980 on 10/31/07, Rating: -1
By Master Kenobi (blog) on 10/31/2007 9:07:12 AM , Rating: 4
Probably that you did not provide a link to evidence to support your rant and people modded you down for trolling. Care to provide linky?


RE: Fix that HD-DVD Set Records Story its BUNK
By michal1980 on 10/31/2007 11:02:20 AM , Rating: 1
fine...

proof

http://www.avsforum.com/avs-vb/showthread.php?t=92...

(the thread is full of links to data)

in fact the blu-ray version of 300 outsold the hd-dvd version of transformers


By Master Kenobi (blog) on 10/31/2007 11:36:49 AM , Rating: 2
I didn't see any official data, I saw several projections and extrapolations. I also saw much of the same debate that went on in the news posting from DT. Numbers provided by Sony and Paramount are reflecting the number sold to retailers (Easily tracked) rather than sold to consumer. Transformers outsells 300 in this figure. The figure of sold to consumer seems to be an open question as nobody is quite sure how many were sold, not even Neilson. Neilson is making projected sales totals based on several figures.

There's lies, damned lies, and statistics.


RE: Fix that HD-DVD Set Records Story its BUNK
By wallijonn on 10/31/2007 12:01:25 PM , Rating: 2
quote:
the blu-ray version of 300 outsold the hd-dvd version of transformers


And if you said that the blu-ray version of 300 outsold the hd-dvd version of 300, could it be because there are more PS3s than standalone HD players?

If true, then logically the winds may change when the number of HD players goes up this upcoming holiday season. I doubt that we'll see $200 BR players come Christmas.


By Master Kenobi (blog) on 10/31/2007 12:17:18 PM , Rating: 2
It's unlikely since Sony seems to have made some sort of mandate that no BR Player can be priced lower than the cheapest PS3. To date I have not seen a Blu Ray player cheaper than the lowest end PS3 for whatever reason. Otherwise by that same logic perhaps we would see $200 PS3's?


By lumbergeek on 10/31/2007 1:58:23 PM , Rating: 1
And therein is Blu-ray's biggest weakness - Sony controls it. Anybody else here old enough to remember when Sony meant good? I do - my OLD Sony SD TV is great. Would I buy the crap they're selling now for the price premium they want? Hell no. The only place you can get old-fashioned Sony Quality anymore is Japan. Here in North America it's crap in a shiny wrapper.


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