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Blu-ray goes after the hearts and minds of journalists with special festival event by Disney

A survey of North American men and women revealed that the most coveted item for this holiday season is a high-definition television. With flat-panel displays becoming more affordable than ever, many consumers will be making the leap to high-definition.

With the majority of television programming still broadcasted in standard definition, perhaps the best source of HD content today is from a Blu-ray Disc or HD DVD player. The two warring high-definition formats know that this holiday season will be critical in their fight, and are now launching their offensives.

Backers of Blu-ray Disc this week held what it called the “Blu-ray Festival” in hopes to win over the minds of print and online journalists, according to HomeMedia Magazine. The media event occurred alongside the new Blu-ray Disc marketing campaign, which now carries the tagline, “I Do Blu.” With today’s release of Spider-Man 3, and the upcoming releases of Cars, Ratatouille, Pirates of the Caribbean and the Die Hard movies, Blu-ray Disc hopes to have a record season.

Although the release of Transformers on HD DVD sold quickly enough to set records, the Blu-ray Disc camp was quick to rain on that parade. Given to attendees of the event was a fact sheet showing that Blu-ray Disc sales during the week of October 16 managed to out sell the rival format. The sheet also lists sales of Blu-ray Disc accounting for 61 percent of all high-definition disc sales.

Blu-ray Disc-exclusive studio 20th Century Fox’s president Mike Dunn spoke out against rival studio Paramount for “taking the bait” in its decision to release high-definition movies exclusively on HD DVD. Dunn also suggested that a certain large, HD DVD-backing corporation is purposely confusing the high-definition battle in hopes that consumers will go the way of digital downloads.

The report believes that Dunn was referring to Microsoft when he blasted “the orchestrated campaigns of confusion and anti-consumerism fueled by an 800-pound gorilla that would prefer to force us all into the practice of paying tolls for the right to exchange information and enjoy entertainment.”

Meanwhile, the HD DVD camp has been rather quiet but still making moves with sub-$200 HD DVD players for sale at Wal-Mart, CircuitCity and Amazon.

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By cheetah2k on 10/31/2007 12:45:18 AM , Rating: 2
Looking along the lines of Betamax vs VHS, it took little more than 10 years (from 1975 to 1985) for Betamax to finally meet its demise. While the so called "wars" continue between both BR and HDDVD, as history suggests, we will be waiting a long time until the real DVD successor is crowned.

In the mean time, I'm contemplating snapping up a dual format player in the not to distant future so that it doesn't matter when Transformers isn't released on BR.

(Betamax vs VHS elimination time frame ref:

By sxr7171 on 10/31/2007 1:29:51 AM , Rating: 2
You probably don't even have a big enough screen to take advantage of 1080p so WTF are you rambling about?

By Locutus465 on 10/31/2007 1:46:54 AM , Rating: 2
hd-dvd is nice, even on my 720P 50" toshiba screen.

By cheetah2k on 10/31/2007 2:57:14 AM , Rating: 2
Indeed. 720p BR on my Sanyo Z5 projector is sweet.

By lumbergeek on 10/31/2007 1:48:34 PM , Rating: 2
Buzzzzz! Sorry, my friend. You are incorrect. Betamax still hasn't disappeared. Some TV studios (low-def) still use Betamax as their format for analog. Betamax lost the consumer market, but not the studio market. Sure, tape is a dying, but not yet dead (I'm not dead yet! I'm feeling better! Whump!).


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