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Blu-ray goes after the hearts and minds of journalists with special festival event by Disney

A survey of North American men and women revealed that the most coveted item for this holiday season is a high-definition television. With flat-panel displays becoming more affordable than ever, many consumers will be making the leap to high-definition.

With the majority of television programming still broadcasted in standard definition, perhaps the best source of HD content today is from a Blu-ray Disc or HD DVD player. The two warring high-definition formats know that this holiday season will be critical in their fight, and are now launching their offensives.

Backers of Blu-ray Disc this week held what it called the “Blu-ray Festival” in hopes to win over the minds of print and online journalists, according to HomeMedia Magazine. The media event occurred alongside the new Blu-ray Disc marketing campaign, which now carries the tagline, “I Do Blu.” With today’s release of Spider-Man 3, and the upcoming releases of Cars, Ratatouille, Pirates of the Caribbean and the Die Hard movies, Blu-ray Disc hopes to have a record season.

Although the release of Transformers on HD DVD sold quickly enough to set records, the Blu-ray Disc camp was quick to rain on that parade. Given to attendees of the event was a fact sheet showing that Blu-ray Disc sales during the week of October 16 managed to out sell the rival format. The sheet also lists sales of Blu-ray Disc accounting for 61 percent of all high-definition disc sales.

Blu-ray Disc-exclusive studio 20th Century Fox’s president Mike Dunn spoke out against rival studio Paramount for “taking the bait” in its decision to release high-definition movies exclusively on HD DVD. Dunn also suggested that a certain large, HD DVD-backing corporation is purposely confusing the high-definition battle in hopes that consumers will go the way of digital downloads.

The report believes that Dunn was referring to Microsoft when he blasted “the orchestrated campaigns of confusion and anti-consumerism fueled by an 800-pound gorilla that would prefer to force us all into the practice of paying tolls for the right to exchange information and enjoy entertainment.”

Meanwhile, the HD DVD camp has been rather quiet but still making moves with sub-$200 HD DVD players for sale at Wal-Mart, CircuitCity and Amazon.

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Format wars past
By SavagePotato on 10/30/2007 11:37:19 PM , Rating: 2
Thinking back to the last format war, during which I was a child, I recall the buying of the first VCR by the family.

Basicaly the salesperson said buy this vhs machine, It's better than beta, and so that was that. The descision making process of the typical extremely uninformed consumer. IE beleiving what the salesperson tells them.

Of course in this day and age people are a wee bit more informed than back then in the dark ages. Just as a general rule due to the pervasiveness of the internet as an educational tool for shoppers.

Nonetheless putting out solid product promotion and press like that I'm sure will prove to be a great strategy. Many people buy based so much more on faith in what other people say than their own research or knowledge.

RE: Format wars past
By cheetah2k on 10/31/2007 12:57:11 AM , Rating: 2
Today, and I'm talking 2007; while BR & HDDVD are relatively new technologies, we're really only talking about a high quality upgrade to DVD - and most people know what DVD is.

It was a totally different story back in 1975 - there was nothing else to compare VHS or Betamax to (ie no previous technologies on offer to the consumer), and no internet with excellent comparisons, editorials and reviews. Generally, the poor unsuspecting buyer just went with what ever the sales person happened to say.

Shoppers these days are much more informed and tech savy than back in the day (er.. 1975 i mean). In any case, variety is good in our current competitive environment, just like AMD vs Intel, LCD vs Plasma and Pepsi vs Coke


RE: Format wars past
By Locutus465 on 10/31/2007 1:48:59 AM , Rating: 2
Nope, they don't know what is going on... My brother doesn't even understand dvd-upscaling much less bd v. hd-dvd... Hell my brother and g/f got an upscaling dvd player and thought it was actually hd because it had hdmi.

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