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Samsung OLED Roadmap  (Source: Tech-On)
Samsung roadmap shows 40 to 42-inch OLED panels will be available by 2010

In a conference earlier last week, Samsung Executive Vice President and CTO Ho Kyoon Chung announced Samsung’s roadmap for OLED displays.

Tech-On reports Chung believes Samsung will usher in the third wave for the mobile display industry  in the form of OLED displays and that the OLED market will reach $3.7 billion USD by 2010. The big electronics makers are all scrambling to get a piece of the $3 billion dollar pie with Sony grabbing the first bite with its recently announced 11-inch XEL-1 OLED HDTV.

Japanese rivival Toshiba also announced this month that it would have a 30-inch OLED full HDTV on the market by 2009. According to Chung, Samsung expects to have 14-inch, 15-inch, and 21-inch OLED panels available in 2009 with large 40 to 42-inch OLED full HD panels on the market by 2010. That would mean Toshiba would beat Samsung to market with larger screen OLED panels if it can meet its self-imposed 2009 deadline.

Toshiba, once a strong supporter of SED technology, appears to be the technology leader in OLED after its patent and manufacturing deals for SED displays dissolved last year.

In May of this year, Sony announced the world’s first flexible OLED panel a mere 0.3mm thick and able to produce 16.7 million colors. Samsung says it will have flexible OLED panels on the market by 2012 at the latest. There are more plans for OLED technology that merely using them for HDTV and computer screens, we will see OLED lighting systems at some point.

Chung told Tech-On, “It won't be long before we commercialize them (OLED lighting systems); because the OLED's light emitting efficiency is currently doubling every year. The company currently achieves 50lm/W luminance, a life of 20,000 hours till the initial luminance halves and a color rendering property of more than 80 colors.”

Chung went on to say, “Our cost goal is 1 euro cent per lumen (for OLED light systems).”

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By nerdye on 10/29/2007 9:09:17 PM , Rating: 2
Its difficult to discuss pricing on yet to be released products, but it must be noted that a 1080i lcd measuring in at 32 inches can be had easy for 600$ these days. I'm curious what the price premium of these oled screans will be. There is no doubt that the engergy efficiency and the contrast ratio makes oled technology the most attractive of any hdtv technology yet, but the reason lcd sells so well is that its affordable. Time will tell.

RE: Price?
By Silver2k7 on 10/30/2007 5:01:05 AM , Rating: 2
I would love a 24-26" widescreen computer monitor with OLED.. but it looks like 2009-10 according to this timetable, too bad thought monitors would start in 2008 :/

RE: Price?
By probedb on 10/30/2007 7:23:42 AM , Rating: 2
Yes and LCD TVs had a price premium when they first came out.

Why is it people these days expect new technologies to be released at mass market prices?? I just don't understand why people just don't get that new technology costs money to start with any more?

RE: Price?
By maverick85wd on 10/30/2007 7:50:13 AM , Rating: 2
I'm fairly sure he was simply stating his curiosity pertaining to just how severe the "new technology" cost of purchasing an OLED display will be when they become available.

RE: Price?
By GoatMonkey on 10/30/2007 9:19:18 AM , Rating: 2
The downward pressure on the price of OLEDs is going to happen pretty fast with the competition from thinner LCDs coming.

"So, I think the same thing of the music industry. They can't say that they're losing money, you know what I'm saying. They just probably don't have the same surplus that they had." -- Wu-Tang Clan founder RZA
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