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If you want to purchase an iPhone from an Apple Store, forget about using cash or a gift card.

Apple is stepping up its efforts to limits resellers from getting their hands on the popular iPhone. Apple wants to crack down on those who buy, unlock and then resell iPhones to consumers.

Of the roughly 1.4 million iPhones that have been sold since its introduction in late June, Apple COO Tim Cook estimates that 250,000 iPhones have been purchased by customers who have the intention of unlocking the phones.

"Customer response to the iPhone has been off the charts, and limiting iPhone sales to two per customer helps us ensure that there are enough iPhones for people who are shopping for themselves or buying a gift," said Apple spokeswoman Natalie Kerris. "We're requiring a credit or debit card for payment to discourage unauthorized resellers."

Cash will no longer be an acceptable form of payment for iPhones and Apple has also reduced the purchase limit from five iPhones per person to two.

Today, however, Engadget is reporting that Apple has gone one step further than just denying cash customers. Apple is also denying the use of Apple Gift Cards to purchase iPhones. For those looking to get a stack of Apple Gift Cards for Christmas to put towards the purchase of an iPhone; you may want to rethink that idea.

Apple recorded 67 percent higher profits for Q3 2007 thanks in part to the iPhone. Apple's crackdown on resellers and those who wish to unlock the iPhone is no doubt a measure to protect the steady cash flow from AT&T.

According to Piper Jaffray analyst Gene Munster, AT&T is paying Apple an average of $18 a month for each iPhone customer. In other words, Apple receives $399 for each iPhone sold plus an additional $432 over the course of a two-year contract thanks to AT&T's exclusivity arrangement.



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Totally reasonable.
By gochichi on 10/29/2007 6:06:06 PM , Rating: 1
Doing reasonable things in order to meet your contract and partnership with a different company is hardly shooting yourself in the foot.

They are trying to shoot straight with AT&T and next time they're up for partnership companies will see this. AT&T is ultimately the biggest iPhone customer so it's reasonable to offer some customer service.

Apple users are blind sheep? Wow... there are no lines or distinctions, the numbers are increasing so fast is North America that a heck of a lot of Apple users have never been Mac users before. So I just don't know how you're able to judge us based upon what laptop we're using that day. So if I'm using my fast but unstable Dell laptop I'm a nice intelligent guy, but if I'm using my spectacularly awesome MacBook Pro (clearly the best laptop on this planet as of October 2007) it means I'm no longer able to offer tech support to Linux, Windows, and Mac users? You know this just based on what laptop I'm with that day? THat's amazing.

New Apple users are not anything, stop stereotyping. Apple nay-sayers say Apple is a control freak Apple is elitist Apple is for sheep... but just because Apple skips the geek middle man and let's regular people do what they want to do. That sounds to me like an egalitarian position actually.

You want elitist? Try FreeBSD with Beryl and some terminal windows... that's damn cool... and it may be free, but that is some elitist stuff. LINUX philosophy is if it doesn't work, fix it... which is extremely elitist in that the user is either good enough or not... and only geeks are good.

I am far stupider than some of the people that ask stupid questions about computers... be it writers, lawyers, designers... cute girls, seniors... whatever. Computer skills are one set of skills, and we're not the end all be all of human intelligence... I'm intelligent enough to at least know that much.

It's hypocritical to blame Apple for being on a high horse and then get on an even higher horse about not only controlling how you spend your money, but in effect trying to control and judge how others spend theirs.

Is Apple a good buy? I think it's certainly an understandable buy... I personally don't want to be tied to LINUX for my laptop and Windows is out of the question for my laptop. The screen on the MacBook Pro is second to none... period... and the price is high but not SO high. I think it certainly makes more sense than a gaming laptop with blue LEDs on it... but hey, however you want to spend your money is fine.

I'd like to close with this: An item doesn't define a person. No matter how big the item. No matter how cool the phone. If you're letting that happen to the way you see your world, you're probably either really poor, really jealous or really conceited in your own way. If I grab a BMW out of the garage... I'm someone else? If the back of my laptop ... which I seldom see by the way... looks like I'm trying to show off, Apple is trying to show off... I'm just using my laptop, it shows itself off automatically. Really think about what's making you upset about the pretty laptop? It's not like it has some sort of obscene thing on it... it's not like it's ruining the decor... it's not like it's blinding you. So what's the problem?

... Mac "convert"... I don't know about all that, it's trully not a religion for most. It's not like my hands fall off if I use my Vista machine... I enjoy using media center on my desktop... you want tidy little slots, as do the companies but there aren't any. Just because people feel confident using and trusting their computers, even though they don't know the details... shouldn't bother you. It pleases me to see relative newbs just making their thoughts come to life. Have you ever heard of a Honda or a Toyota? I highly doubt I'll ever change the oil in my car... but you'll find a slot for me based on that too. And I wear jeans... sometimes... oh dang, the curve balls just keep coming... and I'm male and hispanic... and own Valve's Orange Box... oh no, your stereotypes are crumbling and you don't know how to make sense of the world. But not to worry because I'm a mindless sheep and an "Apple Zealot".

Just answer this, is ignorance really bliss? I made it seem perhaps that because I work with Linux and Vista and XP and FreeBSD and Mac OS that you can't define me by my frequent use of my Mac laptop... but it would be just the same if I used nothing but Apple products and had an iPhone for each pocket... you'd still be faced with the fact that items do not define people, and products don't dictate your religion, your political affiliation... they're just things. Some things are cooler than others, and you judge the items in question more than the people..




RE: Totally reasonable.
By hiscross on 10/29/2007 10:32:43 PM , Rating: 2
Nice statement and I totally agree with you.


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