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If you want to purchase an iPhone from an Apple Store, forget about using cash or a gift card.

Apple is stepping up its efforts to limits resellers from getting their hands on the popular iPhone. Apple wants to crack down on those who buy, unlock and then resell iPhones to consumers.

Of the roughly 1.4 million iPhones that have been sold since its introduction in late June, Apple COO Tim Cook estimates that 250,000 iPhones have been purchased by customers who have the intention of unlocking the phones.

"Customer response to the iPhone has been off the charts, and limiting iPhone sales to two per customer helps us ensure that there are enough iPhones for people who are shopping for themselves or buying a gift," said Apple spokeswoman Natalie Kerris. "We're requiring a credit or debit card for payment to discourage unauthorized resellers."

Cash will no longer be an acceptable form of payment for iPhones and Apple has also reduced the purchase limit from five iPhones per person to two.

Today, however, Engadget is reporting that Apple has gone one step further than just denying cash customers. Apple is also denying the use of Apple Gift Cards to purchase iPhones. For those looking to get a stack of Apple Gift Cards for Christmas to put towards the purchase of an iPhone; you may want to rethink that idea.

Apple recorded 67 percent higher profits for Q3 2007 thanks in part to the iPhone. Apple's crackdown on resellers and those who wish to unlock the iPhone is no doubt a measure to protect the steady cash flow from AT&T.

According to Piper Jaffray analyst Gene Munster, AT&T is paying Apple an average of $18 a month for each iPhone customer. In other words, Apple receives $399 for each iPhone sold plus an additional $432 over the course of a two-year contract thanks to AT&T's exclusivity arrangement.

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RE: Why Apple Why?
By chick0n on 10/29/2007 12:30:49 PM , Rating: -1
ROFL, I wonder why all of my friends said the EXACT opposite of you.

My cousin, for example, has gone thru 4, ipods in 3-4 years. most of them *died* as *soon* as the warranty expires. He always said good thing is that he didnt pay for those ipods (friends gave it to him for bday present), he bought an iBook about a year ago because he needs it for his graphic work. but he regret it so much. The OS crashes like shit, The software had mad bugs, and tons of other problems. he paid 2K something for that piece of shix. His PC never had a problem and XP never failed on him. *knock knock* for the past 3-4 years. HE said people get Apple because those are the group of people who are just too dumb. For the same price, they can get something better. but they just wont do it.

I never had any Apple product and will never buy one, oh guess what, I got a HDD Sony player like what, 5 years ago, Its still working 100%, can still play 25 hours of music before the battery needs to be recharged. Can iPod do that? *knock knock*.

and I just love how Apple screwed all the early iPhone buyers. hahaha , I feel sorry for all the dumbasses who love apple so much, wait for days and end up being screwed. HAHAHA

Kiss my ass Apple.

"I modded down, down, down, and the flames went higher." -- Sven Olsen
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