NVIDIA Coughs Up iPods for Articles
October 27, 2007 4:43 AM
comment(s) - last by
If two iPods can get a Vista driver article, imagine what two high-end video cards yields.
When I used to review hardware, a slick gift was a polo shirt
I can't tell you the amount of USB thumb drives I've received over the last couple years. It first started innocent enough: 128MB drives to hold 100MB presentations. Unfortunately, over the last year or so the companies are more aggressive -- 1GB and 2GB modules "just for showing up."
"Keep the drive," the agencies say. "Our gift."
Its easy to overlook the odd thumbdrive. It's not so easy to overlook an iPod Nano ... or two. At my old company,
, anything that cost more than the price of shipping went back to the vendor, including the unsolicited stuff.
Reviewers are certainly not shy about accepting such gifts. Hardware.FR
proudly included two iPod Nanos sporting the NVIDIA SLI logo in a recent satire filler
) regarding NVIDIA's Vista SLI performance. It's a little unfair to single-out Hardware.FR, given that it took me no less than five minutes to confirm several other publications received the same gift.
It's bad enough when the rogue reviewer puts an unreleased next-generation video card on eBay. It's even worse when someone starts hawking the lagniappe as well.
To the reviewers: C'mon guys, do you really need the money that bad? Does anyone need proof of the effects of sloth and hubris on the tech journalism industry?
To NVIDIA: Shame on you. If your presentation was not able to capture the attention spans of reviewers without placing it on a pair of MP3 players, it shouldn't have been sent out.
NVIDIA has an embargo lift on its GeForce 8800 GT (codename G92) on Monday. The prudent reader should ask, "Am I reading a thoughtout analysis, or am I reading something coerced by two shiny new iPods?"
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RE: Just like the med. industry
10/29/2007 7:24:13 PM
I spent the better part of my life as a researcher with DARPA, NSF and various universities. If I wanted to make money, I'd start a porn site.
I always assumed journalists wrote because they felt a desire for something other than the money, the same way I feel for this country.
RE: Just like the med. industry
10/29/2007 7:27:54 PM
Yea, majority write because they enjoy it, which is why they do it. However, journalism requires a lot of time and effort. Daily news requires a lot of work.
I won't deny the world of tech journalism hasn't been corrupted by free hardware, handouts and such. But its hard to get a site started unless you already have the capital, which is where we're running into problems. A lot of the smaller sites can be bought out, because they can't afford the costs associated with returning everything.
"Intel is investing heavily (think gazillions of dollars and bazillions of engineering man hours) in resources to create an Intel host controllers spec in order to speed time to market of the USB 3.0 technology." -- Intel blogger Nick Knupffer
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