NVIDIA Coughs Up iPods for Articles
October 27, 2007 4:43 AM
comment(s) - last by
If two iPods can get a Vista driver article, imagine what two high-end video cards yields.
When I used to review hardware, a slick gift was a polo shirt
I can't tell you the amount of USB thumb drives I've received over the last couple years. It first started innocent enough: 128MB drives to hold 100MB presentations. Unfortunately, over the last year or so the companies are more aggressive -- 1GB and 2GB modules "just for showing up."
"Keep the drive," the agencies say. "Our gift."
Its easy to overlook the odd thumbdrive. It's not so easy to overlook an iPod Nano ... or two. At my old company,
, anything that cost more than the price of shipping went back to the vendor, including the unsolicited stuff.
Reviewers are certainly not shy about accepting such gifts. Hardware.FR
proudly included two iPod Nanos sporting the NVIDIA SLI logo in a recent satire filler
) regarding NVIDIA's Vista SLI performance. It's a little unfair to single-out Hardware.FR, given that it took me no less than five minutes to confirm several other publications received the same gift.
It's bad enough when the rogue reviewer puts an unreleased next-generation video card on eBay. It's even worse when someone starts hawking the lagniappe as well.
To the reviewers: C'mon guys, do you really need the money that bad? Does anyone need proof of the effects of sloth and hubris on the tech journalism industry?
To NVIDIA: Shame on you. If your presentation was not able to capture the attention spans of reviewers without placing it on a pair of MP3 players, it shouldn't have been sent out.
NVIDIA has an embargo lift on its GeForce 8800 GT (codename G92) on Monday. The prudent reader should ask, "Am I reading a thoughtout analysis, or am I reading something coerced by two shiny new iPods?"
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RE: Just like the med. industry
10/29/2007 2:58:26 PM
There are some strict laws in place that regulate pharmacuetical marketing. Not everyone abides by them, but they are there, and they are strict.
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