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If two iPods can get a Vista driver article, imagine what two high-end video cards yields.  (Source: DailyTech)
When I used to review hardware, a slick gift was a polo shirt

I can't tell you the amount of USB thumb drives I've received over the last couple years.  It first started innocent enough: 128MB drives to hold 100MB presentations.  Unfortunately, over the last year or so the companies are more aggressive -- 1GB and 2GB modules "just for showing up."

"Keep the drive," the agencies say. "Our gift."

Its easy to overlook the odd thumbdrive.  It's not so easy to overlook an iPod Nano ... or two.  At my old company, AnandTech, anything that cost more than the price of shipping went back to the vendor, including the unsolicited stuff.

Reviewers are certainly not shy about accepting such gifts. Hardware.FR proudly included two iPod Nanos sporting the NVIDIA SLI logo in a recent satire filler (English) regarding NVIDIA's Vista SLI performance.  It's a little unfair to single-out Hardware.FR, given that it took me no less than five minutes to confirm several other publications received the same gift.

It's bad enough when the rogue reviewer puts an unreleased next-generation video card on eBay.  It's even worse when someone starts hawking the lagniappe as well.

To the reviewers: C'mon guys, do you really need the money that bad?  Does anyone need proof of the effects of sloth and hubris on the tech journalism industry?

To NVIDIA: Shame on you.  If your presentation was not able to capture the attention spans of reviewers without placing it on a pair of MP3 players, it shouldn't have been sent out.

NVIDIA has an embargo lift on its GeForce 8800 GT (codename G92) on Monday.  The prudent reader should ask, "Am I reading a thoughtout analysis, or am I reading something coerced by two shiny new iPods?"


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RE: So
By Anh Huynh on 10/27/2007 11:50:05 AM , Rating: 2
NVIDIA picks up the bill for flying journalists out to its tech days. But even then, back in my day over a year ago, all I got was a beach towel, some NV chapstick and a dozen Corsair shot glasses.


RE: So
By EarthsDM on 10/28/2007 10:14:18 PM , Rating: 2
Do you still have all twelve? How much do you want for them? I'm not the biggest fan of Corsair (I have some of their RAM, though) but I like novelty shot glasses, esp. in sets.


RE: So
By Anh Huynh on 10/29/2007 6:18:31 PM , Rating: 2
It's not a set, I just ended up with 12 of them. This was before my DT days :). They get their use around here :D.


RE: So
By Myrandex on 11/2/2007 4:15:42 PM , Rating: 2
I <3 Corsair :)


RE: So
By AmberClad on 10/29/2007 7:51:18 AM , Rating: 2
Shot glasses, I can sort of understand (although...in Corsair's case, a bottle of Captain Morgan's would have seemed slightly more fitting). But chapstick...that's a bit baffling to be honest.

Oh, and Anh, you seem to be missing your normal DT icon.


RE: So
By EarthsDM on 10/29/2007 11:59:34 AM , Rating: 2
Good point about the Morgan's, but BioWare is the only company I know of to give out alcohol at their events (see link.) I was actually thinking of using mine for Gosling's, but Morgan's makes a good rum at a good price so I'd probably wind up using that, too.

http://www.penny-arcade.com/comic/2000/05/17


RE: So
By Anh Huynh on 10/29/2007 6:20:39 PM , Rating: 2
Typical tech day events from ATI or NVIDIA will have an open bar or an unlimited supply of alcohol in the evening during dinner.


RE: So
By KristopherKubicki (blog) on 10/29/2007 12:52:21 PM , Rating: 2
quote:
Oh, and Anh, you seem to be missing your normal DT icon.

Anh is no longer with DailyTech.


RE: So
By Anh Huynh on 10/29/2007 6:19:29 PM , Rating: 2
The shot glasses were filled at first ;).

But as Kris said, I am no longer with DailyTech. I have since exited the online world of tech journalism after my seven year run.


"A politician stumbles over himself... Then they pick it out. They edit it. He runs the clip, and then he makes a funny face, and the whole audience has a Pavlovian response." -- Joe Scarborough on John Stewart over Jim Cramer














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