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Men and women want high-definition televisions for their holiday gift

Tech gadgets are increasingly becoming hot coveted items, as found by a Solutions Research Group. More than three-quarters of the 1,200 American men and women surveyed had at least one digital lifestyle products on their holiday season wish lists.

By far the most popular item on everyone’s tech list is a flat-screen high-definition television, making up 35 percent of mentions in the subgroup. Interestingly enough, those very same that put HDTVs on their lists may not use the technology to its full potential. Only 6 percent listed Blu-ray Disc or HD DVD players and only 2 percent intended to get HD boxes from their cable or satellite company.

Some of those HDTVs, however, maybe used for high-definition gaming. For men’s top 10 lists, the PlayStation 3 led all consoles at sixth spot, with both Xbox 360 and Wii taking ninth and tenth, respectively. When considering women’s wishlists, the Wii was the only games machine in the top 10, listed at eighth. With both genders combined, the Wii became the most desired console at eighth, just one spot ahead of the PS3.

Common wants for both men and women were HDTV, laptop computers, digital still cameras, digital video cameras, desktop computers, GPS car navigation systems, Nintendo Wii and cell phones.

Despite the broad appeal of its products, Apple did not show up on the overall top 10 list. The iPhone was specifically named for 15th place, with the MacBook at 11th. Women appeared to prefer Apple computers more than men, placing the MacBook at ninth place.

For more on the Digital Life America – Holiday 2007 Edition report, see the full news release (PDF).



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RE: iPod's Rank not surprising
By Golgatha on 10/12/2007 10:01:51 AM , Rating: 2
4. A primary reason consumers are buying HDTVs is not to watch TV programming but rather to improve their movie and gaming experience.

...and bingo was his name'o!

I couldn't care less about HDTV packages from satellite or cable. I want my games in 720p or better, a native DVI interface for my HTPC, 480p output for my DVD player, 480p output for the Nintendo Wii, OTA HD sports broadcasts (KC, MO has good OTA HD support), and next generation movies (will probably rent Blue-ray from Blockbuster or get Netflix).


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