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Men and women want high-definition televisions for their holiday gift

Tech gadgets are increasingly becoming hot coveted items, as found by a Solutions Research Group. More than three-quarters of the 1,200 American men and women surveyed had at least one digital lifestyle products on their holiday season wish lists.

By far the most popular item on everyone’s tech list is a flat-screen high-definition television, making up 35 percent of mentions in the subgroup. Interestingly enough, those very same that put HDTVs on their lists may not use the technology to its full potential. Only 6 percent listed Blu-ray Disc or HD DVD players and only 2 percent intended to get HD boxes from their cable or satellite company.

Some of those HDTVs, however, maybe used for high-definition gaming. For men’s top 10 lists, the PlayStation 3 led all consoles at sixth spot, with both Xbox 360 and Wii taking ninth and tenth, respectively. When considering women’s wishlists, the Wii was the only games machine in the top 10, listed at eighth. With both genders combined, the Wii became the most desired console at eighth, just one spot ahead of the PS3.

Common wants for both men and women were HDTV, laptop computers, digital still cameras, digital video cameras, desktop computers, GPS car navigation systems, Nintendo Wii and cell phones.

Despite the broad appeal of its products, Apple did not show up on the overall top 10 list. The iPhone was specifically named for 15th place, with the MacBook at 11th. Women appeared to prefer Apple computers more than men, placing the MacBook at ninth place.

For more on the Digital Life America – Holiday 2007 Edition report, see the full news release (PDF).



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RE: Its not that difficult?
By Murst on 10/11/2007 1:32:55 AM , Rating: 2
I think another huge problem is actual HD programming. I have the HD package from DTV, and I'm rather disapointed with the HD offerings so far. Sure, just recently they added some channels, but the weather channel in HD isn't what I'm really looking for.

Even channels that are supposed to be HD don't have all that much HD content. I think the only channel that I've always seen have HD content is HDNet, but there wasn't really anything interesting on that channel for me.

Yeah, I know it will get better with time, but it still doesn't change the fact that its not that great right now (kinda like my PS3 and the lack of games =p ).

Oh yeah, and another thing that kinda upsets me is that DTV charges extra for anything you want in HD. I guess paying $300 for Sunday Ticket isn't enough, cause they want $100 more for it to be in HD. And not all the stadiums broadcast in HD either (I've never seen a Browns game in HD when they played in Cleveland).

Oh well, /rant off


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