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Men and women want high-definition televisions for their holiday gift

Tech gadgets are increasingly becoming hot coveted items, as found by a Solutions Research Group. More than three-quarters of the 1,200 American men and women surveyed had at least one digital lifestyle products on their holiday season wish lists.

By far the most popular item on everyone’s tech list is a flat-screen high-definition television, making up 35 percent of mentions in the subgroup. Interestingly enough, those very same that put HDTVs on their lists may not use the technology to its full potential. Only 6 percent listed Blu-ray Disc or HD DVD players and only 2 percent intended to get HD boxes from their cable or satellite company.

Some of those HDTVs, however, maybe used for high-definition gaming. For men’s top 10 lists, the PlayStation 3 led all consoles at sixth spot, with both Xbox 360 and Wii taking ninth and tenth, respectively. When considering women’s wishlists, the Wii was the only games machine in the top 10, listed at eighth. With both genders combined, the Wii became the most desired console at eighth, just one spot ahead of the PS3.

Common wants for both men and women were HDTV, laptop computers, digital still cameras, digital video cameras, desktop computers, GPS car navigation systems, Nintendo Wii and cell phones.

Despite the broad appeal of its products, Apple did not show up on the overall top 10 list. The iPhone was specifically named for 15th place, with the MacBook at 11th. Women appeared to prefer Apple computers more than men, placing the MacBook at ninth place.

For more on the Digital Life America – Holiday 2007 Edition report, see the full news release (PDF).



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RE: iPod's Rank not surprising
By Spuke on 10/10/2007 8:39:08 PM , Rating: 1
I disagree. Everyone I know has a MUCH more expensive cable or DirecTV package than me. Most every one has movies channels and all the sports fans have the sports packages. I am in the FAR minority with my one step above basic DTV package. Although, I am currently getting DTV HD installed as we speak. :)


RE: iPod's Rank not surprising
By omnicronx on 10/11/2007 8:15:29 AM , Rating: 2
Well its great that you disagree, but just because you and your friends have it do not mean everyone else does. Stats don't lie, and they show the vast majority of people with HDTV's do NOT have these packages, I was simply trying to justify why.


RE: iPod's Rank not surprising
By Murst on 10/11/2007 10:58:27 AM , Rating: 2
quote:
Stats don't lie, and they show the vast majority of people with HDTV's do NOT have these packages,

Not true.

Here's a summary of a CEA (Consumer Electronics Association) study done this year:

1. 56 percent of HDTV owners do not receive HD programming (vast majority?)

2. The percentage of U.S. households with an HDTV is likely to reach 36 percent by the end of the year

3. The vast majority of HDTV owners understand what programming they receive and do not

4. A primary reason consumers are buying HDTVs is not to watch TV programming but rather to improve their movie and gaming experience.

Source: http://broadcastengineering.com/hdtv/us-households... (I also found many other sites with identical data, if you don't like this site in particular)


RE: iPod's Rank not surprising
By Golgatha on 10/12/2007 10:01:51 AM , Rating: 2
4. A primary reason consumers are buying HDTVs is not to watch TV programming but rather to improve their movie and gaming experience.

...and bingo was his name'o!

I couldn't care less about HDTV packages from satellite or cable. I want my games in 720p or better, a native DVI interface for my HTPC, 480p output for my DVD player, 480p output for the Nintendo Wii, OTA HD sports broadcasts (KC, MO has good OTA HD support), and next generation movies (will probably rent Blue-ray from Blockbuster or get Netflix).


"There is a single light of science, and to brighten it anywhere is to brighten it everywhere." -- Isaac Asimov











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