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Men and women want high-definition televisions for their holiday gift

Tech gadgets are increasingly becoming hot coveted items, as found by a Solutions Research Group. More than three-quarters of the 1,200 American men and women surveyed had at least one digital lifestyle products on their holiday season wish lists.

By far the most popular item on everyone’s tech list is a flat-screen high-definition television, making up 35 percent of mentions in the subgroup. Interestingly enough, those very same that put HDTVs on their lists may not use the technology to its full potential. Only 6 percent listed Blu-ray Disc or HD DVD players and only 2 percent intended to get HD boxes from their cable or satellite company.

Some of those HDTVs, however, maybe used for high-definition gaming. For men’s top 10 lists, the PlayStation 3 led all consoles at sixth spot, with both Xbox 360 and Wii taking ninth and tenth, respectively. When considering women’s wishlists, the Wii was the only games machine in the top 10, listed at eighth. With both genders combined, the Wii became the most desired console at eighth, just one spot ahead of the PS3.

Common wants for both men and women were HDTV, laptop computers, digital still cameras, digital video cameras, desktop computers, GPS car navigation systems, Nintendo Wii and cell phones.

Despite the broad appeal of its products, Apple did not show up on the overall top 10 list. The iPhone was specifically named for 15th place, with the MacBook at 11th. Women appeared to prefer Apple computers more than men, placing the MacBook at ninth place.

For more on the Digital Life America – Holiday 2007 Edition report, see the full news release (PDF).

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RE: HD content
By JDub02 on 10/10/2007 4:21:40 PM , Rating: 2
I don't understand this at all. Are people really uninformed enough to think that just having an HDTV will make what they're already watching (SDTV and DVDs) look better? If so, they're in for a nice, pixelated surprise.

I don't have BD/HDDVD or an HD from satellite or cable.

I do have xbox 360 games in high def and am pulling in about 6 HD channels over the air. Good enough for me. Why pay all that money for an expensive HD package when all I want to do is watch football games that are already broadcast in HD for free?

RE: HD content
By Suomynona on 10/10/2007 6:31:53 PM , Rating: 2
That's understandable, but most people in the US have cable, so I would expect them to get an HD cable box. At least where I live, it doesn't cost extra for HD cable, and in a lot of areas there isn't reliable HD OTA.

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