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Men and women want high-definition televisions for their holiday gift

Tech gadgets are increasingly becoming hot coveted items, as found by a Solutions Research Group. More than three-quarters of the 1,200 American men and women surveyed had at least one digital lifestyle products on their holiday season wish lists.

By far the most popular item on everyone’s tech list is a flat-screen high-definition television, making up 35 percent of mentions in the subgroup. Interestingly enough, those very same that put HDTVs on their lists may not use the technology to its full potential. Only 6 percent listed Blu-ray Disc or HD DVD players and only 2 percent intended to get HD boxes from their cable or satellite company.

Some of those HDTVs, however, maybe used for high-definition gaming. For men’s top 10 lists, the PlayStation 3 led all consoles at sixth spot, with both Xbox 360 and Wii taking ninth and tenth, respectively. When considering women’s wishlists, the Wii was the only games machine in the top 10, listed at eighth. With both genders combined, the Wii became the most desired console at eighth, just one spot ahead of the PS3.

Common wants for both men and women were HDTV, laptop computers, digital still cameras, digital video cameras, desktop computers, GPS car navigation systems, Nintendo Wii and cell phones.

Despite the broad appeal of its products, Apple did not show up on the overall top 10 list. The iPhone was specifically named for 15th place, with the MacBook at 11th. Women appeared to prefer Apple computers more than men, placing the MacBook at ninth place.

For more on the Digital Life America – Holiday 2007 Edition report, see the full news release (PDF).



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People aren't using HDTV for HD content
By MrX8503 on 10/10/2007 3:00:02 PM , Rating: 2
"Only 6 percent listed Blu-ray Disc or HD DVD players and only 2 percent intended to get HD boxes from their cable or satellite company."

The sad fact is that most people who buy HDTV's don't even use it to its full potential. Most owners don't even view HD content on them. I think it has to do with the level of knowledge of HD that consumers have, which is minimal. Most consumers just know that they like something thin and flat, HD? Eh..whatever as long as it looks cool in my living room.




By Oregonian2 on 10/10/2007 3:11:55 PM , Rating: 2
There's more to it than that. Not using to FULL potential doesn't mean not using ANY of that which is better than a SD TV.

Just watching regular DVDs (being upconverted by the set or by an upconverting DVD player) looks a LOT better than it does on a SD TV.

HD also is broadcast over the air (and has to be theoretically at least digital of some sort before long).

Some other buyers just know that buying a "standard" SD CRT TV is kind of pointless nowdays so even if they're not going HD yet, no point in wasting money on a SD set that will need an adapter in the next year or two.


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