In late August, Acer announced that it would acquire U.S.-based
Gateway, Inc. for $710 million USD. The move came as a shock to many who
weren’t expecting such a move from the Taiwanese computer giant.
At the time, Acer said that it acquired Gateway to expand
its presence in the U.S. and strengthen its position in the worldwide
marketplace. The acquisition of Gateway also meant that Acer gained access to
low-cost PC maker eMachines which Gateway purchased in 2004 for $262 million
"The acquisition of Gateway and its strong brand
immediately completes Acer's global footprint, by strengthening our US
presence," said Acer chairman J.T. Wang in August. "This will be an
excellent addition to Acer's already strong positions in Europe and Asia. Upon
acquiring Gateway, we will further solidify our position as number three PC
Soon after the announcement was made, however, it became
clear that Acer
really wanted to go after Packard Bell. Gateway was given the right of
first refusal (ROFR) for control of PB Holding Company S.à.r.l., the parent
company for Packard Bell, by John Hui in June 2006.
Acer today announced its intention to acquire all shares of
PB Holding Company S.à.r.l., thus giving it complete control of Packard Bell.
The acquisition is expected to be completed between the fourth quarter of 2007
and the first quarter of 2008.
Acer's latest acquisition means that it will have now have
prime positioning to gain market share in Asia Acer), the U.S. (Gateway and eMachines)
and Europe (Packard Bell).