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Halo 3 continues to deliver for Bungie, Microsoft

Everyone knew that Halo 3 would be a blockbuster for Microsoft. The game was hyped to no end and developers at Bungie even acknowledged that their efforts with Halo 2 weren't the greatest and that Halo 3 would right all of those wrongs.

Halo 3 lived up to the hype and recorded first-day sales of over $170 million USD and garnered nearly universal praise.

"Halo 3 has become a pop-culture phenomenon," said Shane Kim of Microsoft's Game Studios. "Not only is Halo 3 setting sales records, it's also redefining entertainment... Within the first 20 hours alone, we've seen more than a million Xbox Live members come online to play Halo 3 - that makes September 25 the most active Xbox Live gaming day in history."

Microsoft is once again playing the numbers game and today announced that Halo 3's first-week sales broke the $300 million USD mark. In addition, retailers are reporting the sales of the Xbox 360 console roughly doubled during the first week of Halo 3 availability.

Moreover, almost one-third of players on Xbox Live during launch day were playing Halo 3. Halo 3 players recorded over 3.6 million hours of online play during the first 24 hours of availability and over 40 million hours during the first week of availability.

"Halo is truly a cultural phenomenon, and the launch of Halo 3 is an important milestone for Xbox 360 and for video games as entertainment and as an art form," said Microsoft founder Bill Gates. "Halo 3 embodies our vision for the future of entertainment, where some of the world's greatest creative minds will deliver a new generation of interactive storytelling."

Halo 3 is available in three versions: Standard Edition ($59.99), Limited Edition ($69.99) and Legendary Edition ($129.99).

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RE: Will it sell more?
By aos007 on 10/4/2007 1:21:38 PM , Rating: 2
I didn't buy it yet either, not because I don't have an Xbox360 but because mine has been out for repairs since July (yes, over 3 months without a console now). Makes no sense to buy any games (except when there's a super deal) while I am trying to get Microsoft to ship me my console back.

But I can see some logic in the argument that most of the sales have already occurred. A lot of people who haven't bought one yet are going to buy it used. Just look at any EB store - soon after release of Halo 2 they were littered with used Halo 2 games and they have a huge stock to this day. Yes, people will still be buying Halo 3 but many may buy it used.

As for gaming behind the curve - if you can stand to wait - it is indeed extremely cost effective. Especially PC gaming - buying a last-gen midrange card and a year-old games can yield savings of over 50% easily. Not to mention that you will most likely end up with a better gameplay experience (frame rates, patches and driver compatibility). I don't have the willpower for that, but I try to at least make a point to wait on $10 off sale before I buy any game (except must-have-now ones). It's too bad that most of us demand instant gratification.

RE: Will it sell more?
By augiem on 10/4/2007 3:02:10 PM , Rating: 2
Yes, the point about the PC hardware is right on. I'm using a 7950 GT right now (paid $150 for it last year) and it's great for all but the latest whiz bang stuff. (Runs C&C3 great though.)

I've just been so out of the hype and having to have the latest and greatest for such a long time now. I've got so many old games I wish I had time to play, it stopped making sense to keep buying the new ones only to let them collect dust.

"Death Is Very Likely The Single Best Invention Of Life" -- Steve Jobs
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