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Halo 3 continues to deliver for Bungie, Microsoft

Everyone knew that Halo 3 would be a blockbuster for Microsoft. The game was hyped to no end and developers at Bungie even acknowledged that their efforts with Halo 2 weren't the greatest and that Halo 3 would right all of those wrongs.

Halo 3 lived up to the hype and recorded first-day sales of over $170 million USD and garnered nearly universal praise.

"Halo 3 has become a pop-culture phenomenon," said Shane Kim of Microsoft's Game Studios. "Not only is Halo 3 setting sales records, it's also redefining entertainment... Within the first 20 hours alone, we've seen more than a million Xbox Live members come online to play Halo 3 - that makes September 25 the most active Xbox Live gaming day in history."

Microsoft is once again playing the numbers game and today announced that Halo 3's first-week sales broke the $300 million USD mark. In addition, retailers are reporting the sales of the Xbox 360 console roughly doubled during the first week of Halo 3 availability.

Moreover, almost one-third of players on Xbox Live during launch day were playing Halo 3. Halo 3 players recorded over 3.6 million hours of online play during the first 24 hours of availability and over 40 million hours during the first week of availability.

"Halo is truly a cultural phenomenon, and the launch of Halo 3 is an important milestone for Xbox 360 and for video games as entertainment and as an art form," said Microsoft founder Bill Gates. "Halo 3 embodies our vision for the future of entertainment, where some of the world's greatest creative minds will deliver a new generation of interactive storytelling."

Halo 3 is available in three versions: Standard Edition ($59.99), Limited Edition ($69.99) and Legendary Edition ($129.99).

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RE: Will it sell more?
By StillPimpin on 10/4/2007 1:13:29 PM , Rating: 2
I agree. I also think that it has done really well in capturing the attention of its niche. The only place that it can go from here is down.

But what I'm really curious about is how many consoles did it sell? That is why games become exclusive, to sell consoles. If Halo hasn't produced a significant bump in console sales, Microsoft is in trouble as far as this generation console wars go.

It's supposed to be one of the biggest releases this year. Microsoft has a lot riding on the success of Halo 3. It has already done exceptionally well from a units sold perspective, but I think that this game was supposed to sell a lot of 360's, and as far as I can tell that hasn't happened.

Everyone I know that purchased the game already owned a 360. So that still leaves the question, how many people bought a 360 for this game and how many more even want it?

RE: Will it sell more?
By MooseMuffin on 10/4/2007 1:22:11 PM , Rating: 2
Hard to say in the long term, but the story says that 360 sales have roughly doubled compared to last week.

RE: Will it sell more?
By Oregonian2 on 10/4/2007 2:00:23 PM , Rating: 2
You make it sound like selling a record third of a Billion dollars of a game in one week is a failure and a disaster for Microsoft.


RE: Will it sell more?
By bryanW1995 on 10/4/2007 2:36:34 PM , Rating: 4
1 2 3 4 5? that sounds like the combination some idiot would use on his luggage!

RE: Will it sell more?
By StillPimpin on 10/4/2007 3:08:58 PM , Rating: 2
Not at all. That is an excellent accomplishment no matter how much marketing was put behind it. I'm just saying that in the coming weeks and months, they can’t possibly hope to match the success that they have had in the first week.

Think iPhone.

RE: Will it sell more?
By augiem on 10/4/2007 2:57:33 PM , Rating: 3
Microsoft is a very close 2nd to Nintendo thus far, so I don't think they're really in trouble yet to any degree. In fact, the original Xbox sold 24 million in its first 5 years (wikipedia). The 360 is made it to 12 million in 1.5 years (wikipedia). That's very good compared to the original. (Even the old Sega Genesis only sold ~30m over its lifetime).

Of course, there is no PS2 dominator in this gen yet, but that probably won't show up for 2-3 more years yet when prices drop dramatically.

RE: Will it sell more?
By weskurtz0081 on 10/4/2007 4:23:12 PM , Rating: 2
Hold on, you are basing your opinion on how many consoles sold with the millions of Halo copies, all on some people you know? So, how many people 100? 1000? No where close to 3 million, give me a break man!

RE: Will it sell more?
By weskurtz0081 on 10/4/2007 4:24:52 PM , Rating: 2
Sorry, I got the revenue mixed up with the number of units sold. So, over 1 million, not around 3 million.

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