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Halo 3 continues to deliver for Bungie, Microsoft

Everyone knew that Halo 3 would be a blockbuster for Microsoft. The game was hyped to no end and developers at Bungie even acknowledged that their efforts with Halo 2 weren't the greatest and that Halo 3 would right all of those wrongs.

Halo 3 lived up to the hype and recorded first-day sales of over $170 million USD and garnered nearly universal praise.

"Halo 3 has become a pop-culture phenomenon," said Shane Kim of Microsoft's Game Studios. "Not only is Halo 3 setting sales records, it's also redefining entertainment... Within the first 20 hours alone, we've seen more than a million Xbox Live members come online to play Halo 3 - that makes September 25 the most active Xbox Live gaming day in history."

Microsoft is once again playing the numbers game and today announced that Halo 3's first-week sales broke the $300 million USD mark. In addition, retailers are reporting the sales of the Xbox 360 console roughly doubled during the first week of Halo 3 availability.

Moreover, almost one-third of players on Xbox Live during launch day were playing Halo 3. Halo 3 players recorded over 3.6 million hours of online play during the first 24 hours of availability and over 40 million hours during the first week of availability.

"Halo is truly a cultural phenomenon, and the launch of Halo 3 is an important milestone for Xbox 360 and for video games as entertainment and as an art form," said Microsoft founder Bill Gates. "Halo 3 embodies our vision for the future of entertainment, where some of the world's greatest creative minds will deliver a new generation of interactive storytelling."

Halo 3 is available in three versions: Standard Edition ($59.99), Limited Edition ($69.99) and Legendary Edition ($129.99).

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Will it sell more?
By GhandiInstinct on 10/4/2007 12:42:49 PM , Rating: -1
This isn't a great FPS, in fact, it's only popular because the overwhelming console vs PC base finally got a GOOD FPS for console.

I want to see a world tournament of Halo 3, PC vs Consoles.

In short, all the people that are going to buy Halo 3 in it's lifetime have basically all already bought it. And this niche is the only thing Halo has, it is large though.

RE: Will it sell more?
By augiem on 10/4/2007 12:51:39 PM , Rating: 5
Not all of them. I will buy it someday, but not now. Don't have a 360 and am not going to buy one at this time. I'll probably get the game a year or so late, which is what I did with Halo 1 and 2. You can save some serious green gaming a year behind the curve and the games are exactly the same.

RE: Will it sell more?
By aos007 on 10/4/2007 1:21:38 PM , Rating: 2
I didn't buy it yet either, not because I don't have an Xbox360 but because mine has been out for repairs since July (yes, over 3 months without a console now). Makes no sense to buy any games (except when there's a super deal) while I am trying to get Microsoft to ship me my console back.

But I can see some logic in the argument that most of the sales have already occurred. A lot of people who haven't bought one yet are going to buy it used. Just look at any EB store - soon after release of Halo 2 they were littered with used Halo 2 games and they have a huge stock to this day. Yes, people will still be buying Halo 3 but many may buy it used.

As for gaming behind the curve - if you can stand to wait - it is indeed extremely cost effective. Especially PC gaming - buying a last-gen midrange card and a year-old games can yield savings of over 50% easily. Not to mention that you will most likely end up with a better gameplay experience (frame rates, patches and driver compatibility). I don't have the willpower for that, but I try to at least make a point to wait on $10 off sale before I buy any game (except must-have-now ones). It's too bad that most of us demand instant gratification.

RE: Will it sell more?
By augiem on 10/4/2007 3:02:10 PM , Rating: 2
Yes, the point about the PC hardware is right on. I'm using a 7950 GT right now (paid $150 for it last year) and it's great for all but the latest whiz bang stuff. (Runs C&C3 great though.)

I've just been so out of the hype and having to have the latest and greatest for such a long time now. I've got so many old games I wish I had time to play, it stopped making sense to keep buying the new ones only to let them collect dust.

RE: Will it sell more?
By novacthall on 10/4/2007 12:51:46 PM , Rating: 2
So after week one all sales potential has been consumed? What world are you living in where that has ever happened, to anything?

RE: Will it sell more?
By MooseMuffin on 10/4/2007 1:03:10 PM , Rating: 2
So nobody is going to get Halo and a 360 for the holidays?

RE: Will it sell more?
By StillPimpin on 10/4/2007 1:13:29 PM , Rating: 2
I agree. I also think that it has done really well in capturing the attention of its niche. The only place that it can go from here is down.

But what I'm really curious about is how many consoles did it sell? That is why games become exclusive, to sell consoles. If Halo hasn't produced a significant bump in console sales, Microsoft is in trouble as far as this generation console wars go.

It's supposed to be one of the biggest releases this year. Microsoft has a lot riding on the success of Halo 3. It has already done exceptionally well from a units sold perspective, but I think that this game was supposed to sell a lot of 360's, and as far as I can tell that hasn't happened.

Everyone I know that purchased the game already owned a 360. So that still leaves the question, how many people bought a 360 for this game and how many more even want it?

RE: Will it sell more?
By MooseMuffin on 10/4/2007 1:22:11 PM , Rating: 2
Hard to say in the long term, but the story says that 360 sales have roughly doubled compared to last week.

RE: Will it sell more?
By Oregonian2 on 10/4/2007 2:00:23 PM , Rating: 2
You make it sound like selling a record third of a Billion dollars of a game in one week is a failure and a disaster for Microsoft.


RE: Will it sell more?
By bryanW1995 on 10/4/2007 2:36:34 PM , Rating: 4
1 2 3 4 5? that sounds like the combination some idiot would use on his luggage!

RE: Will it sell more?
By StillPimpin on 10/4/2007 3:08:58 PM , Rating: 2
Not at all. That is an excellent accomplishment no matter how much marketing was put behind it. I'm just saying that in the coming weeks and months, they can’t possibly hope to match the success that they have had in the first week.

Think iPhone.

RE: Will it sell more?
By augiem on 10/4/2007 2:57:33 PM , Rating: 3
Microsoft is a very close 2nd to Nintendo thus far, so I don't think they're really in trouble yet to any degree. In fact, the original Xbox sold 24 million in its first 5 years (wikipedia). The 360 is made it to 12 million in 1.5 years (wikipedia). That's very good compared to the original. (Even the old Sega Genesis only sold ~30m over its lifetime).

Of course, there is no PS2 dominator in this gen yet, but that probably won't show up for 2-3 more years yet when prices drop dramatically.

RE: Will it sell more?
By weskurtz0081 on 10/4/2007 4:23:12 PM , Rating: 2
Hold on, you are basing your opinion on how many consoles sold with the millions of Halo copies, all on some people you know? So, how many people 100? 1000? No where close to 3 million, give me a break man!

RE: Will it sell more?
By weskurtz0081 on 10/4/2007 4:24:52 PM , Rating: 2
Sorry, I got the revenue mixed up with the number of units sold. So, over 1 million, not around 3 million.

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