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Halo 3 continues to deliver for Bungie, Microsoft

Everyone knew that Halo 3 would be a blockbuster for Microsoft. The game was hyped to no end and developers at Bungie even acknowledged that their efforts with Halo 2 weren't the greatest and that Halo 3 would right all of those wrongs.

Halo 3 lived up to the hype and recorded first-day sales of over $170 million USD and garnered nearly universal praise.

"Halo 3 has become a pop-culture phenomenon," said Shane Kim of Microsoft's Game Studios. "Not only is Halo 3 setting sales records, it's also redefining entertainment... Within the first 20 hours alone, we've seen more than a million Xbox Live members come online to play Halo 3 - that makes September 25 the most active Xbox Live gaming day in history."

Microsoft is once again playing the numbers game and today announced that Halo 3's first-week sales broke the $300 million USD mark. In addition, retailers are reporting the sales of the Xbox 360 console roughly doubled during the first week of Halo 3 availability.

Moreover, almost one-third of players on Xbox Live during launch day were playing Halo 3. Halo 3 players recorded over 3.6 million hours of online play during the first 24 hours of availability and over 40 million hours during the first week of availability.

"Halo is truly a cultural phenomenon, and the launch of Halo 3 is an important milestone for Xbox 360 and for video games as entertainment and as an art form," said Microsoft founder Bill Gates. "Halo 3 embodies our vision for the future of entertainment, where some of the world's greatest creative minds will deliver a new generation of interactive storytelling."

Halo 3 is available in three versions: Standard Edition ($59.99), Limited Edition ($69.99) and Legendary Edition ($129.99).

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merchandising merchandising!
By nerdye on 10/4/2007 12:31:36 PM , Rating: 5
merchandising merchandising!

get your space balls lunchbox!
get your space balls tooth paste!
get your space balls yogurt action figure!

Replace space balls with halo 3 and
mel brooks with bill gates!


RE: merchandising merchandising!
By dflynchimp on 10/4/2007 12:34:32 PM , Rating: 2
classic XD

RE: merchandising merchandising!
By therealnickdanger on 10/4/2007 12:39:09 PM , Rating: 2
I wish I could rate and reply. So awesome.



RE: merchandising merchandising!
By Bioniccrackmonk on 10/4/2007 12:53:17 PM , Rating: 1
You just have to rate first then reply, unfortunate you only get to use one vote per thread though.

Awesome reference though.

RE: merchandising merchandising!
By Verran on 10/4/2007 1:05:49 PM , Rating: 2
Actually, if you rate then reply, your rating goes away. You should watch next time you do it. You'll see whatever rating you submitted reversed after your post goes up. It's kinda too bad in cases like this, but I can definitely see why they do it that way.

Anyways, it IS a great reference :)

RE: merchandising merchandising!
By Orbs on 10/4/2007 4:42:53 PM , Rating: 2

Man I feel like a n00b... What's XD? Thanks :)

RE: merchandising merchandising!
By kinnoch on 10/4/2007 5:51:38 PM , Rating: 2
XD is a really happy blinking person (X is the eyes, D is the mouth). It took me forever to figure out why people ended messages with XD haha.

RE: merchandising merchandising!
By Spivonious on 10/4/2007 2:00:03 PM , Rating: 2
I told you never to call me on this wall. This is an unlisted wall!

By Master Kenobi on 10/4/2007 2:07:07 PM , Rating: 3
Spaceball 1, it's gone from Suck to Blow!

"I modded down, down, down, and the flames went higher." -- Sven Olsen
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