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Toshiba says its 30-inch OLED TV will be on the market in 2009

The move from projection and CRT TVs to LCD and plasma TVs saved home theater lovers lots of space in their homes and the thinner sets looked much more attractive as well. The next big change in HDTV sets will come in the form of OLED TVs.

Sony announced yesterday that it would sell the world’s first OLED TV in Japan with a screen size of 11-inches and a price tag of about $1,744 USD. Following Sony’s announcement, Toshiba President and CEO Atsutoshi Nishida announced today that Toshiba was going to have its own 30-inch OLED TV on the market by 2009.

Nishida is quoted by TechOn as saying Toshiba previously projected its OLED TVs to reach the market in “2015 to 2016.” Toshiba is also reportedly getting both high-end and commodity OLED TVs ready for consumers.

Part of the problem that makes OLED technology currently expensive and the lead-time for larger OLED TV screen sizes longer is the immaturity of the method for producing OLED panels. Current OLED panels are difficult to manufacture and degrade over time with a lifespan of only 30,000 hours according to PC World. The average LCD TV has a lifespan of around 50,000 hours.

The benefits of OLED technology in TVs are thinner screens and higher contrast ratios along with faster response times. OLED technology requires no backlighting, which allows for the much thinner cabinet sizes.

Toshiba was strongly backing SED TVs in 2006 with units promised within a year from CES 2006. A few months after CES 2006 was over, Toshiba and Canon pushed SED TVs back to 2007. By CES 2007 SED TVs were all but dead due in part to a lawsuit between Canon and Nano-Proprietary, which forced Toshiba to pull out of the SED development with Canon.

Hopefully, Toshiba will be able to deliver on its promises this time with OLED TVs that actually make it to market.



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RE: I'm sick of hearing about OLED
By bunnyfubbles on 10/3/2007 4:43:28 PM , Rating: 2
Low end? Are you kidding?

OLED appears to trump everything when it comes to everything except lifespan - contrast, resolution, color gamut, viewing angles, screen size, refresh rate... And if they can start to pump them out cheap enough (another supposed major advantage for OLED) then it won't matter if they become "disposable" because their prices will reflect that - the only reason early sets will cost a small fortune is because its a new technology that is just coming out of development, the same thing has happened with LCDs only the LCD manufacturing process can become only so cheap before it hits a limit where it would never be able to compete with a fully ramped up OLED production process.


By masher2 (blog) on 10/3/2007 5:29:35 PM , Rating: 2
> "OLED appears to trump everything when it comes to everything except lifespan - contrast, resolution, color gamut, viewing angles, screen size, refresh rate... "

No. SED beats OLED in brightness, color gamut, color rendition accuracy, and response time. It ties OLED in viewing angles and contrast ratios.


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