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Toshiba says its 30-inch OLED TV will be on the market in 2009

The move from projection and CRT TVs to LCD and plasma TVs saved home theater lovers lots of space in their homes and the thinner sets looked much more attractive as well. The next big change in HDTV sets will come in the form of OLED TVs.

Sony announced yesterday that it would sell the world’s first OLED TV in Japan with a screen size of 11-inches and a price tag of about $1,744 USD. Following Sony’s announcement, Toshiba President and CEO Atsutoshi Nishida announced today that Toshiba was going to have its own 30-inch OLED TV on the market by 2009.

Nishida is quoted by TechOn as saying Toshiba previously projected its OLED TVs to reach the market in “2015 to 2016.” Toshiba is also reportedly getting both high-end and commodity OLED TVs ready for consumers.

Part of the problem that makes OLED technology currently expensive and the lead-time for larger OLED TV screen sizes longer is the immaturity of the method for producing OLED panels. Current OLED panels are difficult to manufacture and degrade over time with a lifespan of only 30,000 hours according to PC World. The average LCD TV has a lifespan of around 50,000 hours.

The benefits of OLED technology in TVs are thinner screens and higher contrast ratios along with faster response times. OLED technology requires no backlighting, which allows for the much thinner cabinet sizes.

Toshiba was strongly backing SED TVs in 2006 with units promised within a year from CES 2006. A few months after CES 2006 was over, Toshiba and Canon pushed SED TVs back to 2007. By CES 2007 SED TVs were all but dead due in part to a lawsuit between Canon and Nano-Proprietary, which forced Toshiba to pull out of the SED development with Canon.

Hopefully, Toshiba will be able to deliver on its promises this time with OLED TVs that actually make it to market.

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I'm sick of hearing about OLED
By Wolfpup on 10/3/2007 3:03:07 PM , Rating: 2
It's a LOW END technology, not high end. I'm not interested in a display that burns out in a year or two.

What I'm excited about is LED backlighting for larger LCD displays. That will be awesome (I love the new Macbook Pro's screen).

That life estimate for LCDs isn't for the LCDs, but rather the florescent bulbs (and I think it's short-that sounds more like plasma's lifespan if I'm remembering right). But either way, once they switch to LEDs LCDs...well, continue to be the best display technology, but more so :D

By Hoser McMoose on 10/3/2007 4:25:53 PM , Rating: 2
I'm not interested in a display that burns out in a year or two.

If OLEDs are supposed to last 30,000 hours, just how much TV do you plan on watching for them to die out in "a year or two"! Even if their real display life is only half of what is estimated you would still need to be watching TV 24/7 for it to burn out in less than two years.

RE: I'm sick of hearing about OLED
By bunnyfubbles on 10/3/2007 4:43:28 PM , Rating: 2
Low end? Are you kidding?

OLED appears to trump everything when it comes to everything except lifespan - contrast, resolution, color gamut, viewing angles, screen size, refresh rate... And if they can start to pump them out cheap enough (another supposed major advantage for OLED) then it won't matter if they become "disposable" because their prices will reflect that - the only reason early sets will cost a small fortune is because its a new technology that is just coming out of development, the same thing has happened with LCDs only the LCD manufacturing process can become only so cheap before it hits a limit where it would never be able to compete with a fully ramped up OLED production process.

RE: I'm sick of hearing about OLED
By masher2 on 10/3/2007 5:29:35 PM , Rating: 2
> "OLED appears to trump everything when it comes to everything except lifespan - contrast, resolution, color gamut, viewing angles, screen size, refresh rate... "

No. SED beats OLED in brightness, color gamut, color rendition accuracy, and response time. It ties OLED in viewing angles and contrast ratios.

By Oregonian2 on 10/3/2007 6:55:01 PM , Rating: 2
If you mean the LCD's are the "best" in terms of cost you may be right, but plasma's produce better quality images. Current ones also have quite long lifetimes, they've been substantially improved since the early days.

RE: I'm sick of hearing about OLED
By josebl on 10/3/2007 8:45:52 PM , Rating: 2
It's important to remember that OLED is "Organic Light Emitting Diode". So with, for example, Samsung's variable dimming LED LCD backlight it's essentially a low resolution LED display backlighting the LCD. I'm talking about RGB LED backlighting and not "white" LED backlighting, since "White" LED backlighting doesn't seem very attractive to me. So, very generally, an OLED display just gets rid of the LCD which has the inherant problems of polarizers which affect viewing angle and reduce brightness.

Then again, LED backlights are available now and OLEDs are a few years off (before I'd consider buying one). If Samsung would release the XL24 already! I'd be viewing DailyTech on it instead of...well I'm still using a WUXGA CRT... I like true blacks!

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