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Toshiba says its 30-inch OLED TV will be on the market in 2009

The move from projection and CRT TVs to LCD and plasma TVs saved home theater lovers lots of space in their homes and the thinner sets looked much more attractive as well. The next big change in HDTV sets will come in the form of OLED TVs.

Sony announced yesterday that it would sell the world’s first OLED TV in Japan with a screen size of 11-inches and a price tag of about $1,744 USD. Following Sony’s announcement, Toshiba President and CEO Atsutoshi Nishida announced today that Toshiba was going to have its own 30-inch OLED TV on the market by 2009.

Nishida is quoted by TechOn as saying Toshiba previously projected its OLED TVs to reach the market in “2015 to 2016.” Toshiba is also reportedly getting both high-end and commodity OLED TVs ready for consumers.

Part of the problem that makes OLED technology currently expensive and the lead-time for larger OLED TV screen sizes longer is the immaturity of the method for producing OLED panels. Current OLED panels are difficult to manufacture and degrade over time with a lifespan of only 30,000 hours according to PC World. The average LCD TV has a lifespan of around 50,000 hours.

The benefits of OLED technology in TVs are thinner screens and higher contrast ratios along with faster response times. OLED technology requires no backlighting, which allows for the much thinner cabinet sizes.

Toshiba was strongly backing SED TVs in 2006 with units promised within a year from CES 2006. A few months after CES 2006 was over, Toshiba and Canon pushed SED TVs back to 2007. By CES 2007 SED TVs were all but dead due in part to a lawsuit between Canon and Nano-Proprietary, which forced Toshiba to pull out of the SED development with Canon.

Hopefully, Toshiba will be able to deliver on its promises this time with OLED TVs that actually make it to market.

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people are morons
By GlassHouse69 on 10/3/2007 9:11:53 AM , Rating: -1
Anyone that watches more than 3 hours of tv a day, unless they are older or disabled are absolute morons.

3 hours a day with current tech, 30,000 hours gets you 27 years. no set is going to last that long for either preference reasons or electronic life reasons. 30k hours is way more than enough.

RE: people are morons
By acer905 on 10/3/2007 9:22:48 AM , Rating: 3
Why would you even think something like that? I mean, i generally have my tv on all the time while cleaning, or doing homework, or talkin to people online. (however thats why i decided to just throw a tv tuner in my pc, its already on all the time). And i don't really see myself as a moron. However i am almost always multitasking when watching tv, so that might explain it.

RE: people are morons
By gramboh on 10/3/2007 11:55:27 AM , Rating: 2
I'm assuming he means that it is not a healthy decision to sit infront of the TV for hours on end wasting your time. I agere with him here, I sit infront of my PC at work for 8-12 hours a day, when I come home I'd rather go for a run, go to the gym, socialize etc. than waste time watching commercials 33% of the time. His point is you should have a balanced healthy lifestyle, not a vegetative one.

RE: people are morons
By rogard on 10/5/2007 8:00:28 PM , Rating: 2
So you're at work now? (smiles)

RE: people are morons
By Procurion on 10/3/2007 9:24:42 AM , Rating: 2
Understood about the life span. What are you or they considering "viewable" quality? What is the rate of decay? Can you watch the tv in a bright, sunlit room at 10,000 hours? 20,000? Ever had an old tv that you just couldn't get bright enough because of it's age? I have three LCD monitors and one LCD tv that are exhibiting severe degradation; and none are more than three years old. Burn-in or retained shadows are also an issue.

The point is, what is the "looks-as-good-as-new" timeframe? After spending a CHUNK of money, how long will it be before I regret having spent top dollar for a picture that sucks even when compared to an old CRT? If I had bought those monitors and tv as CRT's, their picture would not be as degraded as the ones I have. These aren't high-use, and they are all name brand.

RE: people are morons
By psyph3r on 10/3/2007 12:23:43 PM , Rating: 1
The one and only reason I would buy a large panel such as this is to run a second monitor or main monitor for my computers. I can do anything and everything with a pc and with a proper display it can be an entertainment wonderland with video games, movies, music, and internet on a large high resolution screen. this Monitor would only be off when I sleep. not to mention, screens are used in restaurants, bars, and other professional situations. those are on all the time.

Being a crt man myself, I honestly still look at dlp 50" and 65" screens for comparable crt performance. Unless OLeds blow my mind, i look forward to the price drop in older "higher quality" dlp 1080p rear projection displays.

RE: people are morons
By bplewis24 on 10/3/2007 3:34:32 PM , Rating: 1
This is too easy. A person named "Glass House" calling people morons.



RE: people are morons
By bunnyfubbles on 10/3/2007 4:56:34 PM , Rating: 1
Even though the generalizing name calling isn't a smart move, you do bring up a good point.

Some TVs are on all the time as they're used in instances such as a sports bar.

Even if they left their TVs on 12 hours a day, 365 days a year, the TV should last said sports bar over 6 years. And the higher end establishments that would buy such nice new technology TVs is probably going to be able to afford to get newer and better TVs after said 6 year lifespan, especially if OLEDs ramp up and gain ground and production becomes cheap as is indictated by the technology behind it.

"If you look at the last five years, if you look at what major innovations have occurred in computing technology, every single one of them came from AMD. Not a single innovation came from Intel." -- AMD CEO Hector Ruiz in 2007
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