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A single Zune 80 on the left with four flash Zunes on the right  (Source: Microsoft)

Zune 80  (Source: Microsoft)

Zune 4/8  (Source: Microsoft)

Zune 4/8 (Pink) with Zune Dock  (Source: Microsoft)

Zune Marketplace  (Source: Microsoft)
Welcome to the Social: Part Deux

It's been nearly a year since Microsoft launched its Zune portable media player (PMP). Microsoft and consumers had high hopes for the player as details began to slowly leak out concerning the player.

The specs for the player were nothing groundbreaking: 3" QVGA color screen, 30GB HDD, FM tuner and the ability to playback video. The one feature that did pique the interest of consumers, however, was the inclusion of WiFi.

Ideas quickly formulated about what WiFi could possibly be used for on the Zune. There were possibilities of wireless music sharing with family and friends, wireless album syncing with a host computer and perhaps the ability to download music and videos direct from Microsoft via the Internet.

Microsoft fulfilled the music sharing wishes of consumers by giving them the ability to share full-length songs on a "3-day-or-3-play" DRM scheme. The ability to wirelessly sync media with a host computer and wirelessly purchase music tracks, sadly, was nowhere to be found.

Microsoft's first entry into the PMP market had some trouble gaining traction in the market. In March, the player was holding on to roughly 2.4 percent of the PMP market. Apple, SanDisk and Creative held steady at 73.7 percent, 9 percent and 3.3 percent respectively.

Microsoft made moves to push its Zune players on the public with special edition Halo 3 models and a more recent price drop from $249 to $199 – has even featured the slow-selling White Zune for a low $129.99 on its often irreverent site.

Today, the Zune has still barely improved on March's 2.4 percent tally with a total market share of 3 percent according to BetaNews.

Microsoft is looking to change all of this with its new generation of Zune players. The new flash Zunes, as reported on yesterday by DailyTech, will be available in 4GB (Zune 4) and 8GB (Zune 8) varieties. The former will be priced at $149, while the latter will feature a $199 price tag. Both will feature WiFi and the ability to play videos. The Zune 4 and Zune 8 measure 1.6” x 3.6” x 0.33” and will be available in black, green, pink and red.

In addition, Microsoft revealed a new second generation HDD-based Zune. The new $249 Zune 80 features an 80GB HDD (in place of the previous 30GB unit) and a larger 3.2" glass display screen (up from 3"). The new Zune 80 is also noticeably thinner than the first generation model. The Zune 80 measures 2.4” x 4.25” x 0.5” and will initially only be available in black.

All new Zunes features a new touch-sensitive "squircle" controller which Microsoft dubs the "Zune Pad." The Zune Pad is used to navigate through the Zune's menu system. Microsoft has added the ability to playback h.264 and MPEG-4 video on all new Zunes.

Microsoft is also righting at least one of its wrongs with the original Zune regarding WiFi -- all of the new Zunes will be able to wirelessly sync audio, video and photos with a host computer. Syncing occurs automatically when a Zune is within WiFi range of a host computer. This capability (along with the additional video code support) will be added to first generation Zunes with a firmware update (there is no word yet on the availability of said firmware update).

Microsoft revealed that the first generation Zune will now be known as the Zune 30 and will be sold alongside the Zune 80. The Zune 30 will retain the physical attributes of the first generation, but will come standard with the new Zune 80 user interface/firmware and product packaging.

Microsoft is also debuting new Zune Marketplace software to sync with the Zune. The Zune Marketplace will be home to DRM-free music tracks -- over one million of which will be available when the new Zunes launch.

Other loose ends include the news that part of the "3-day-or-3-play" sharing scheme has been dropped – Zune users will no longer have a 3-day restriction placed on shared music files, but the 3-play limit is still in effect. All Zunes will have the ability to import recorded content and media from Windows Media Center-enabled PCs (Windows Vista Home Premium and Windows Vista Ultimate). The Zune will still not have access to a wireless music store a la the iTunes Wi-Fi Music Store, but there will be support for podcasts (which can be shared between Zunes).

Microsoft isn’t taking the portable media player market lightly this time and it is going full bore against Apple. Microsoft still needs to work on getting a wireless music store in place to fully tackle the Apple juggernaut, but there’s always room for an update in the future.

As it stands now, Microsoft new generation of Zunes – especially the flash-based Zune 4 and Zune 8 -- are a welcome refresh and should help the Redmond software giant gain more market share in an iPod-dominated sector.

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too much editoral in a news story.
By michal1980 on 10/3/2007 6:53:17 AM , Rating: 0
can you cut back on your personall opinions when you write things? or is this the 'new' journalism.

RE: too much editoral in a news story.
By TomZ on 10/3/2007 7:45:35 AM , Rating: 3
I was thinking the same thing when I read the article - I think Brandon got a bit carried away with the criticism of the first-gen offering.

By peritusONE on 10/3/2007 8:46:34 AM , Rating: 1
Yep, with a lot of articles here, you have to wade through 8 paragraphs of crap just to get to the article you came in to read about.

RE: too much editoral in a news story.
By rtrski on 10/3/2007 10:59:12 AM , Rating: 2
I'm not sure...I didn't find it excessively opinionated (maybe he edited it since you first commented?).

For one thing, this is a blog, not a news article. But for another, I think everything he said was not (or at least not solely) his own opinion but reporting the 'common criticism' on many review sites.

I admit I looked pretty hard at the Zune reviews when it first came out (I'm currently a Samsung Yap owner, but it's been tough to keep it limping along...every now and then it chooses to completely fubar its directory somehow and I have to reload everything) and not interested in an iPod. But the reviews I read certainly said pretty much what he summed up here, and convinced me to wait.

These second generation units sound pretty spiffy. But as before, I'll wait for more detailed reviews before dropping my cash. $250 isn't breaking the bank for me, but neither do I plan on throwing it away.

RE: too much editoral in a news story.
By TomZ on 10/3/2007 3:01:07 PM , Rating: 2
For one thing, this is a blog, not a news article

Not true, this article was published as a normal news article, not a blog post.

RE: too much editoral in a news story.
By michal1980 on 10/3/07, Rating: 0
RE: too much editoral in a news story.
By theapparition on 10/3/2007 12:49:46 PM , Rating: 3
But doesn't everyone else have freedom of speech too? That's what the rating system is for.

It's like the Dixie Chicks complaining for the backlash against them. They had every right to say what they did, but so did everyone else who had the right to burn their album and blacklist them.

If you truely believe what your saying, then why do you care what your rating is?

RE: too much editoral in a news story.
By michal1980 on 10/3/2007 2:24:20 PM , Rating: 2
Its getting old that I have to put in a code every time I want to post a message.

And with 2 many neg votes, my posts get hidden, thereby silencing me.

By themadmilkman on 10/3/2007 3:16:46 PM , Rating: 2
Not to offend, but um, you have no guarantee of free speech on an internet forum, especially on one where you have to register and agree to certain terms and conditions before you post.

By Phynaz on 10/3/2007 5:27:45 PM , Rating: 2
Or maybe you just post stupid stuff?

I went back and read your down modded posts. They deserved to not be read because most of the time your "facts" were flat out wrong.

“We do believe we have a moral responsibility to keep porn off the iPhone.” -- Steve Jobs

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