A Good Radiohead for Business?
October 1, 2007 1:27 PM
comment(s) - last by
Radiohead to give away free download of new album
Major political alt-rockers Radiohead have a new album that is brewing a storm of interest due to its unique distribution model. The band will distribute the new album
independent of a major record label from their webpage.
Fans have two options for acquiring the new album. The first is a discbox set containing CDs, heavyweight 12” vinyls, supplementary artwork, extra tracks and booklets. This package costs 40 pounds, about $81.75 U.S., includes an on-line download, and is set to ship by December 3, 2007.
The real head-turner here is option number two: download the album at whatever price you choose. That’s right, customers are given the option to pay anywhere from zero to 99.99 GBP, the latter limited by the size of the price entry field.
The full length MP3 set will be available for download on October 10, 2007 using an activation code e-mailed to customers who choose to “purchase” the download. Customers purchasing the discbox will also be able to download the album on the tenth.
It is hard to say at this point whether this approach will prove to be a competitive business model, but it is certain to generate tremendous interest and accolades from Radiohead’s fans.
It is more difficult than one might think to argue against this model considering the nature of the Web 2.0 economy.
Many of the Internet’s most popular products, Google, Yahoo! Mail and Wikipedia, all give the majority of their content to users for free. Further more the barrier to piracy is so low that most content can be taken for free by anyone willing. Author Chris Anderson, “The Long Tail” is going to explore this topic in his next work, tentatively called “
Free: The Past and Future of a Radical Price
So what we have here is an outline of a business model for the “Brave Free World.” Embrace the fee-free zeitgeist of the web. Decriminalize the consumers who won’t pay for content. Maximize your profit by capturing the most wealthy few percentile of customers by maximizing their exposure to your core product.
In this case the core product is Radiohead, not the album. Giving away the album should greatly broaden its distribution and the exposure of wealthy consumers. They will capture the wealth of this upper crust through high value packages like the discbox, world tours, and who knows what other cool things that are worth paying for.
The only piece of the Web 2.0 business model that Radiohead’s plan is missing is embedded advertising. Given the band’s philosophies, I don’t think we will be seeing this anytime soon.
I know everyone is wondering, so I did some research and yes, entering zero for price really does work. This is not the worst thing that could happen to the band since I will pay for concert tickets to see the band, as I have before, and if the album knocks my socks off I will also pay for a hard copy of the CD.
This article is over a month old, voting and posting comments is disabled
You know, I don't like their music and I am just about diametrically opposed to their politics
10/1/2007 7:11:38 PM
But I am going to buy this album. I am going to pay $1 a track, however many tracks it is, because I want this business model to catch on. I doubt I will listen to it more than once, but this is well worth supporting.
RE: You know, I don't like their music and I am just about diametrically opposed to their politics
10/2/2007 12:19:08 PM
Yeah, I don't really like them either, but I'll be buying this online simply out of principal.
"Folks that want porn can buy an Android phone." -- Steve Jobs
Latest By Andrew Campbell
Sony's Platinum MusicPass: Teaching An Old Model New Tricks
January 9, 2008, 2:27 PM
Fujitsu Fights CO2 Emissions
December 11, 2007, 10:24 AM
"Internet Dissent" Key Issue in U.S.-China Commission Results
November 16, 2007, 10:06 AM
"Electronic Jihad" November 11 Attack Fails to Materialize
November 13, 2007, 2:23 PM
HyperSpace: A New Hope (For Windows Users)
November 7, 2007, 9:36 AM
U.S. Marine Corps to Virtualize IT Infrastructure
October 31, 2007, 12:11 PM
iPhone Stokes 50% Increase in Google Mobile Maps
October 16, 2007, 2:29 PM
Arse Elektronika: Innovation Through Pornography
October 12, 2007, 5:18 AM
Google: $600 and Counting
October 10, 2007, 12:36 PM
Initial Thoughts of Joost 1.0
October 8, 2007, 10:39 AM
Twitter Senior VP: "Diversity is Important, But We Can’t Lower the Bar"
November 9, 2015, 9:59 AM
CNN Resorts to Internet Censorship to Promote Clinton Over Senator Sanders
October 15, 2015, 2:47 PM
Breaking Bad: How to Crash Google's Chrome Browser With Just 8 Characters
September 23, 2015, 11:08 AM
Quick Note: Amazon UK Offers £10 Back on Any Order £50 or Over
August 3, 2015, 12:05 PM
Editorial: Reddit Allows Itself to be Hijacked as a Hate Platform For Racist Bigots
July 21, 2015, 6:32 PM
Mozilla and Facebook to Adobe: It's Time to Kill Flash
July 20, 2015, 6:30 PM
Most Popular Articles
DHS and TSA: Whoops, We Missed That 73 Airport Employees May be Terrorists
November 19, 2015, 2:16 PM
iPhone 7 May Pack 3-4 GB Memory, More Storage; 4-Inch Comeback is Rumored
November 20, 2015, 10:12 PM
Glenn Beck's Attempt at Anti-Refugee Meme Proves He's Really, Really Dumb
November 18, 2015, 4:17 PM
Jumbo Joust: iPad Pro vs. Surface Pro 3 vs. Surface Pro 4
November 11, 2015, 1:00 AM
True Beef or Sloppy Sausage? Digging Into the Red Meat + Cancer Correlation
October 27, 2015, 3:05 AM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2015 DailyTech LLC. -
Terms, Conditions & Privacy Information