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Nintendo says that not everyone will be able to find a Wii

Even a year after launch, the Nintendo Wii still remains a hot item that rarely ever stays in retail stock –and comments from Nintendo of America president Reggie Fils-Aime indicate that demand will once again outstrip supply this holiday season.

“We have been sold out worldwide since we launched,” said Fils-Aime to the Mercury News. “Every time we put more into the marketplace, we sell more, which says that we are not even close to understanding where the threshold is between supply and demand.”

Fils-Aime adds that Nintendo is doing everything it can to meet the demand for Wii, and that “The issue is not a lack of production.”

“The issue is we went in with a curve that was aggressive, but the demand has been substantially more than that. And the ability to ramp up production and to sustain it is not a switch that you flick on. We're working very hard to make sure that consumers are satisfied this holiday, but I can't guarantee that we're going to meet demand. As a matter of fact, I can tell you on the record we won't,” said Fils-Aime.

In a previous story, the Nintendo president said that holiday supplies of the Wii will be “substantially more than the launch, substantially more than has been seen to date ... given the level of demand and given the fact that the more we put in, the more we sell, it is still going to be difficult to get your hands on the Wii.” 

Since launch, the Wii has topped the sales charts. NPD sales data from August showed the Wii selling 403,600 units, while the Xbox 360 sold 276,000 and the PS3 130,600. The Wii also became the fastest selling console in history in the UK, and according to several sources, Nintendo’s latest machine is now the worldwide leader for the generation.

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By crimson117 on 10/1/2007 2:51:59 PM , Rating: 2
"it is still going to be difficult to get your hands on the Wii."

Buy now while supplies last!

I agree they're selling well because it's a good product, and will probably sell out this holiday season, but these statements here are just pure marketing - they're trying to get people to rush out and buy a Wii in a panic that they'll sell out.

RE: Hype
By jak3676 on 10/1/2007 3:04:28 PM , Rating: 3
Here in D.C. there are still sold out - and have been virtually all year. There was one exception a few months ago where all the target stores got a minimum of 300 units each - but even a few weeks after that they were still impossible to find without calling retails on a daily basis to see if they got a shippment in. I can't speak for the rest of the US - but they still sell for higher than MSRP here. I don't think this is gimmic at all - if they could get more units on the shelf, they would only sell more. Trying to hype up demand by talking about a non-existant shortage only works in the extreme short term (think PS3).

RE: Hype
By Shoal07 on 10/1/2007 3:15:10 PM , Rating: 2
Look around, FYE in Union Station had several for almost a month. I know of some other places that had a few for a few weeks as well. Granted, they are selling well (and still selling out) but I have to agree with OP - Big Hype Machine with this statement.

RE: Hype
By SigmaHyperion on 10/1/2007 3:31:20 PM , Rating: 2
Nobody is going to deny that some locations have some, not even Nintendo.

"Sold Out" doesn't mean literally "Sold-Out" everywhere, "Sold Out" means that Nintendo's distribution warehouse sends them out the door just as fast as they come in the door. There could be thousands of them on shelves and, to Nintendo, they'd still be "Sold Out" because someone, somewhere was buying them from Nintendo as fast as it could make them.

Considering that every retailer in the nation (and probably most of the Western World) is surely trying to hoard these things for their own stocks so that they have some at Christmas, it's no surprise that Nintendo sees their warehouse empty.

It is absolutely pointless for Nintendo to "hype" anything right now because, the vast majority of places, are STILL selling out on their own. Why incent something that's already happening on its' own? Not to mention if your goal was to hype something, I'd think you'd pick a better venue than some pissant local newspaper where the only people outside the senior citizens of San Jose that will even see it are geeks like us.

RE: Hype
By SigmaHyperion on 10/1/2007 3:13:53 PM , Rating: 3
Considering that they're ALREADY sold-out, it'd be kind of stupid to try to incite people to go out and buy them now so that they'll sell out.

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