Even a year after launch, the Nintendo Wii still remains a
hot item that rarely ever stays in retail stock –and comments from Nintendo of
America president Reggie Fils-Aime indicate that demand will once again
outstrip supply this holiday season.
“We have been sold out worldwide since we launched,” said
Fils-Aime to the Mercury
News. “Every time we put more into the marketplace, we sell more, which
says that we are not even close to understanding where the threshold is between
supply and demand.”
Fils-Aime adds that Nintendo is doing everything it can to
meet the demand for Wii, and that “The issue is not a lack of production.”
“The issue is we went in with a curve that was aggressive,
but the demand has been substantially more than that. And the ability to ramp
up production and to sustain it is not a switch that you flick on. We're
working very hard to make sure that consumers are satisfied this holiday, but I
can't guarantee that we're going to meet demand. As a matter of fact, I can
tell you on the record we won't,” said Fils-Aime.
In a previous story,
the Nintendo president said that holiday supplies of the Wii will be
“substantially more than the launch, substantially more than has been seen to
date ... given the level of demand and given the fact that the more we put in,
the more we sell, it is still going to be difficult to get your hands on the
Since launch, the Wii has topped the sales charts. NPD sales
data from August showed the Wii selling 403,600
units, while the Xbox 360 sold 276,000 and the PS3 130,600. The Wii also
became the fastest
selling console in history in the UK, and according to several sources,
Nintendo’s latest machine is now
the worldwide leader for the generation.
quote: a good, competitive product stifled by overwhelming demand and an inability to keep up with it.