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Microsoft calls Halo 3 launch "Biggest Day in US Entertainment History"

Microsoft boasted long before the release of Halo 3 that September 25 would play host to the biggest videogame launch in history, and now it has the numbers to back up that claim.

A press release from Microsoft states that Halo 3 has generated $170 million within the first 24 hours of Halo 3’s availability in the U.S. alone. The impressive day one sales make Halo 3 a bigger launch day than the Spider-Man 3 film and the Harry Potter and the Deathly Hollows novel – though that may be attributed to Halo 3’s higher average selling price compared to a box office ticket or book.

Microsoft also included a free 48-hour trial with every copy of Halo 3, which is likely a driving factor behind September 25 being the busiest day in Xbox Live history. One million Halo 3 players logged onto Xbox Live to play either cooperatively or competitively.

"Halo 3 has become a pop-culture phenomenon," said Shane Kim, corporate vice president of Microsoft Game Studios. "Not only is Halo 3 setting sales records, it's also redefining entertainment... Within the first 20 hours alone, we've seen more than a million Xbox Live members come online to play Halo 3 - that makes September 25 the most active Xbox Live gaming day in history."

Halo 3’s out-of-the-gate success could be attributed to the wide availability of the title immediately at launch. More than 10,000 retailers hosted midnight events to celebrate the launch of this third installment in the billion-dollar franchise. Non-conventional retail locations such as the 7-11 convenience store chain also sold Halo 3, along with appropriately themed Slurpee cups.

Some of the $170 million were assured even before the game launched. More than 1.7 million copies of Halo 3 were pre-ordered in the U.S. before a single store opened its doors at midnight, helping to make it the fasting pre-selling game in history.



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Gave in to the hype...
By clockerspiel on 9/27/2007 11:15:12 AM , Rating: 2
Well, I finally succumbed to the hype and purchased the game along with an Elite 360. Gears of War was just the icing on the cake, which is still the graphics benchmark for the 360 (in my opinion). The graphics are superior to Halo 2, and is a fun game to play - I would rate the game an 8.8.

What really surprised me was how hot the 360 runs! After just a few minutes, I was alarmed to feel the volume of really hot air exhausting out the back. If any of my PCs had this much hot air exhausting, I would be very alarmed. No wonder they have had such a problem with blown units, RRODs, and RMAs. My computers run much cooler, one with an X1950, the other with an 8800GTS 640, and neither exhibits the volume of hot exhaust air that is characteristic of the 360, either from the vid cards or the case. This is an alarming design problem which Microsoft needed to remedy "yesterday". I am considering returning the Elite and just wait for the re-design which may come out in Novemeber.




RE: Gave in to the hype...
By clovell on 9/27/2007 4:46:18 PM , Rating: 2
I mean, that's not such a bad idea. Just remember that the Elites (I have one myself) use the Falcon motherboard, which has a different layout. Presumably, these have a much lower failure rate than other units - which is why Microsoft is transitioning all Xbox 360's over to the Falcon motherboard.

All the same, my 360 heats my office (at home) up quite a bit; it'd be nice to have something that ran cooler.


RE: Gave in to the hype...
By clockerspiel on 9/27/2007 9:32:19 PM , Rating: 2
According to clovell...

"I mean, that's not such a bad idea. Just remember that the Elites (I have one myself) use the Falcon motherboard, which has a different layout. Presumably, these have a much lower failure rate than other units - which is why Microsoft is transitioning all Xbox 360's over to the Falcon motherboard."

Just curious, how do you know its a Falcom motherboard? My machine has a July 10 manufacturing date - yours? I also read in an Amazon forum that at present, only the Halo version comes with the Falcom motherboard.

http://www.xbox360forum.com/forum/showthread.php?t...

If its a Falcon, I may keep it. Thanks for the "heads up".


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