backtop


Print 92 comment(s) - last by Icelight.. on Oct 1 at 4:05 PM

Microsoft calls Halo 3 launch "Biggest Day in US Entertainment History"

Microsoft boasted long before the release of Halo 3 that September 25 would play host to the biggest videogame launch in history, and now it has the numbers to back up that claim.

A press release from Microsoft states that Halo 3 has generated $170 million within the first 24 hours of Halo 3’s availability in the U.S. alone. The impressive day one sales make Halo 3 a bigger launch day than the Spider-Man 3 film and the Harry Potter and the Deathly Hollows novel – though that may be attributed to Halo 3’s higher average selling price compared to a box office ticket or book.

Microsoft also included a free 48-hour trial with every copy of Halo 3, which is likely a driving factor behind September 25 being the busiest day in Xbox Live history. One million Halo 3 players logged onto Xbox Live to play either cooperatively or competitively.

"Halo 3 has become a pop-culture phenomenon," said Shane Kim, corporate vice president of Microsoft Game Studios. "Not only is Halo 3 setting sales records, it's also redefining entertainment... Within the first 20 hours alone, we've seen more than a million Xbox Live members come online to play Halo 3 - that makes September 25 the most active Xbox Live gaming day in history."

Halo 3’s out-of-the-gate success could be attributed to the wide availability of the title immediately at launch. More than 10,000 retailers hosted midnight events to celebrate the launch of this third installment in the billion-dollar franchise. Non-conventional retail locations such as the 7-11 convenience store chain also sold Halo 3, along with appropriately themed Slurpee cups.

Some of the $170 million were assured even before the game launched. More than 1.7 million copies of Halo 3 were pre-ordered in the U.S. before a single store opened its doors at midnight, helping to make it the fasting pre-selling game in history.



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: Jeez
By jrb531 on 9/27/2007 11:02:01 AM , Rating: 3
The 360 basically has an ATI x1950XT inside. The video card was developed for the 360 and was ported over to the PC.

A "good" PC will always be better than an console but not at $300 :)

The one driving factor that keeps a ton of people from switching to consoles is the issue of a mouse. I, and many others, simple cannot play a FPS with a joystick. I need my keyboard and mouse combo.

There is nothing stopping them from allowing a mouse (you can connect a keyboard but not use it in games aside from typing) but Microsoft does not want to allow a mouse to be used.

Maybe I'm just too old or something but the amount of control using a keyboard/mouse is so superior to that double joystick crap that I will never move from my PC.

Perhaps this is why they do not allow it. The PC gaming industry might collapse.

-JB


"Can anyone tell me what MobileMe is supposed to do?... So why the f*** doesn't it do that?" -- Steve Jobs

Related Articles













botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki