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Microsoft calls Halo 3 launch "Biggest Day in US Entertainment History"

Microsoft boasted long before the release of Halo 3 that September 25 would play host to the biggest videogame launch in history, and now it has the numbers to back up that claim.

A press release from Microsoft states that Halo 3 has generated $170 million within the first 24 hours of Halo 3’s availability in the U.S. alone. The impressive day one sales make Halo 3 a bigger launch day than the Spider-Man 3 film and the Harry Potter and the Deathly Hollows novel – though that may be attributed to Halo 3’s higher average selling price compared to a box office ticket or book.

Microsoft also included a free 48-hour trial with every copy of Halo 3, which is likely a driving factor behind September 25 being the busiest day in Xbox Live history. One million Halo 3 players logged onto Xbox Live to play either cooperatively or competitively.

"Halo 3 has become a pop-culture phenomenon," said Shane Kim, corporate vice president of Microsoft Game Studios. "Not only is Halo 3 setting sales records, it's also redefining entertainment... Within the first 20 hours alone, we've seen more than a million Xbox Live members come online to play Halo 3 - that makes September 25 the most active Xbox Live gaming day in history."

Halo 3’s out-of-the-gate success could be attributed to the wide availability of the title immediately at launch. More than 10,000 retailers hosted midnight events to celebrate the launch of this third installment in the billion-dollar franchise. Non-conventional retail locations such as the 7-11 convenience store chain also sold Halo 3, along with appropriately themed Slurpee cups.

Some of the $170 million were assured even before the game launched. More than 1.7 million copies of Halo 3 were pre-ordered in the U.S. before a single store opened its doors at midnight, helping to make it the fasting pre-selling game in history.



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RE: What does biggest mean?
By Murst on 9/27/2007 10:32:04 AM , Rating: 2
I guess you're right, the context of the article is the US (reporting records when you choose to limit your entire market seems wrong, though).

You do need to keep in mind that Halo 3 was launched in 37 different countries on the same day, though (I believe that number surpasses the number of countries that WoW BC was launched in). Sales in those other countries must have been pretty miserable for MS not to report them.

I still think Halo 3 looks like a great game (I don't own it - probably will get it when Mass Effect comes out and I buy an 360), it just seems like DT took MS's press release and chose to make an article about it, without actually looking into what MS might be trying to omit and why.


RE: What does biggest mean?
By Murst on 9/27/2007 10:42:56 AM , Rating: 2
Oh, and Halo 2 sold 2.4 million in NA in 24 hours. Unless the sales were pretty equal in canada and the US, I just don't see this game outselling its predecessor. Unfortunately, I couldn't find the breakdown in Halo 2 sales between Canada and the US.


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